There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?
SEO and SEM are two very different animals, but they can be finessed into working harmoniously together. In order to create a complete and comprehensive graduate program marketing strategy, it’s best to apply them both holistically.