Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
SEO and SEM are two very different animals, but they can be finessed into working harmoniously together. In order to create a complete and comprehensive graduate program marketing strategy, it’s best to apply them both holistically.
In order to develop a marketing plan with impact, you must first determine who your prospective student should be.
The equation is simple: Graduate Program Marketing = Solid Leads = Conversions and New Students! It's that easy right? Wrong.
Do you feel like you are constantly paying for digital marketing and garnering little results? Most programs are unsatisfied with their Return On Investment (ROI)