Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.
Graduate Program Marketing
Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.
Eighteen years and more than 120 different graduate business programs. Do we have your attention? Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside.
Learn how to manage early relationships with prospective students using different communications tracks, content and frequency.
Marketing, admissions or both? Find out how to collaborate and pull your valuable leads through.
By Anthony Campisi Graduate Program Marketing Graduate Program Recruitment Solutions Lead Generation Strategy
It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
By Anthony Campisi Graduate Program Marketing Graduate Program Recruitment Solutions Strategy
Let’s examine your leads, prospects and future students. As your prospects continue the decision making process, your team’s efforts are pivotal in converting them.
By Anthony Campisi Graduate Program Marketing Graduate Program Recruitment Solutions Strategy
If you’re like many schools, you’ve got a group of stagnant leads that you’re wondering about. Stagnant leads are tricky for many reasons. Here are a few ideas on what to do with them.
Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.