Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.
Eighteen years and more than 120 different graduate business programs. Do we have your attention? Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside.
Learn how to manage early relationships with prospective students using different communications tracks, content and frequency.
Marketing, admissions or both? Find out how to collaborate and pull your valuable leads through.
It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?
LinkedIn is a networking platform that targets working professionals, and it is also the number one platform for B2B marketing.
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process?