Ways to keep an eye on recruiting and enrollment planning. Although COVID-19 is impacting your current operations, there are ways you can still plan for the future.
Strategy
COVID-19 is forcing many graduate schools to quickly pivot. From online classes to altered recruiting, here are some ways to best prepare.
Track the new trends in digital advertising for higher ed and prepare for the upcoming year.
Why digging deep into your target audience’s goals, motivations and fears can set you apart from your competitors.
By Anthony Campisi Graduate Program Marketing Graduate Program Recruitment Solutions Lead Generation Strategy
Tackle the challenge of launching an online program when your school traditionally has offered on-campus degrees.
Are you overloaded trying to keep up with all of your prospects? The right tactics, and the right partner, can help you grow enrollment.
Can you use the same marketing campaign, channels and budget to market your degree programs and executive education? Learn ways these audiences differ and tips on how to market to them.
Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.
Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.