LinkedIn is a networking platform that targets working professionals, and it is also the number one platform for B2B marketing.
Strategy
By Alicia Lyons Graduate Program Marketing Graduate Programs Strategy
In order to develop a marketing plan with impact, you must first determine who your prospective student should be.
By Anthony Campisi Graduate Program Recruitment Solutions Graduate Programs Lead Generation Strategy
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process?
Do you feel like you are constantly paying for digital marketing and garnering little results? Most programs are unsatisfied with their Return On Investment (ROI)
Many words come to mind when describing an Executive MBA program:
Transformational
Experiential
Leadership
Elite
Incomparable
Potential
Advancement
Do these words describe your Executive MBA program? It's likely they do, and they can also be used to describe most EMBA programs. Herein lies the problem. Most EMBA programs look and sound the same. How is a prospective student expected to distinguish between your program and that of your competitors?