Writing content that builds search results — and sounds great — can be difficult. It sounds simple, but the more keywords you have on your site that correspond to what people are searching for, and that you’re relevant for, the more traffic you will receive.
Increase event attendance by trying new event types, going local and keeping the communication lines open.
Using your prospective student data doesn’t have to be intimidating. Find out how to measure and analyze your information so you can make solid business decisions.
Track the new trends in digital advertising for higher ed and prepare for the upcoming year.
If your school’s New Year’s Resolution is new leads, better leads or more leads, read this first! Find a balance between quantity and quality.
When you’re creating a digital strategy and supporting content, consider these 4 key decision points.
Personalized Communications: Capture the right data and use it to send communications your audience will actually read.
Design your online experience to connect with your prospects quickly and concisely with these “mobile first” tips.
You don’t have to be a skilled writer or experienced designer to create meaningful marketing content.
Are you intimidated by using data to inform your marketing campaigns? Find out how simple it can be to start using data to enhance your marketing and improve the digital experience for your prospective students.
Where are your digital ads driving your prospective students? If you’re not using targeted landing pages, you may be losing future students. Find out how to capture their attention and interest.
Has your school embraced the video advertising trend? Find out why video ads are becoming so popular in higher ed and learn how to create and use them in your marketing strategy.
What if there were a way to find out what competitive schools are spending, how many leads they’re getting and their geographic reach?
Why digging deep into your target audience’s goals, motivations and fears can set you apart from your competitors.
Tackle the challenge of launching an online program when your school traditionally has offered on-campus degrees.