In order to develop a marketing plan with impact, you must first determine who your prospective student should be.
The equation is simple: Graduate Program Marketing = Solid Leads = Conversions and New Students! It's that easy right? Wrong.
The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process?
Each year, do you wonder how you’re going to fill your cohorts and hit your net tuition revenue goals? Have you been watching online programs and competitors syphon off what was once a reliable channel for new students? Is your current marketing budget not providing the return on investment it once did? You’re not alone.
Do you feel like you are constantly paying for digital marketing and garnering little results? Most programs are unsatisfied with their Return On Investment (ROI)
Many words come to mind when describing an Executive MBA program: Transformational Experiential Leadership Elite Incomparable Potential Advancement Do these words describe your Executive MBA program? It's likely they do, and they can also be used to describe most EMBA programs. Herein lies the problem. Most EMBA programs look and sound the same. How is a prospective student expected to distinguish between your program and that of your competitors?