GPRS Special Report

GPRS Special Report: The Impact of COVID‑19 on Graduate Business Enrollment Marketing

Like many organizations maneuvering through the intricacies created by the global pandemic, GPRS has been meticulously monitoring graduate program trends, performance data, media impressions and the overall health of the higher ed market. What are the secrets for the schools that are thriving rather than simply surviving? Read on for a special report that compiles aggregate data from across our portfolio of business school clients — and sparks ideas to shift your school's strategies and goals as you navigate the "next" normal.

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