It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
Graduate Program Marketing
Let’s examine your leads, prospects and future students. As your prospects continue the decision making process, your team’s efforts are pivotal in converting them.
If you’re like many schools, you’ve got a group of stagnant leads that you’re wondering about. Stagnant leads are tricky for many reasons. Here are a few ideas on what to do with them.
Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?
SEO and SEM are two very different animals, but they can be finessed into working harmoniously together. In order to create a complete and comprehensive graduate program marketing strategy, it’s best to apply them both holistically.
LinkedIn is a networking platform that targets working professionals, and it is also the number one platform for B2B marketing.
The equation is simple: Graduate Program Marketing = Solid Leads = Conversions and New Students! It's that easy right? Wrong.
Do you feel like you are constantly paying for digital marketing and garnering little results? Most programs are unsatisfied with their Return On Investment (ROI)