HIGHER EDUCATION MARKETING AGENCY
Strategy & Consulting
GPRS offers clients the opportunity to take a step back and reassess their approach to enrollment marketing. We assist in developing a new and improved direction to ensure your success and improve your effectiveness.
Our strategy and consulting services include:
Enrollment Growth Assessment
There are a myriad of reasons institutions experience decline in enrollment. As a result, it may be difficult to pinpoint the issues and chart the course to renewed success. GPRS helps higher education leaders diagnose the cause(s) for enrollment challenges by interviewing key stakeholders and facilitating planning sessions with the leadership team. Clients receive a report citing observations and recommendations to improve a) recruiting processes, b) funnel management, c) cross-departmental relationships, and d) enrollment.
Finding more students starts with first defining the ideal students for your school or program. GPRS interviews key stakeholders — alumni, students, faculty, and staff — to determine the personas represented in your classrooms and among your alumni, as well as those you’d like to see more of in your programs. Understanding your ideal students — similarities and differences in their education needs and expected outcomes — helps determine the right messages, creative, and programming to attract more of the right students.
Recruitment Training & Development
Higher education has experienced increased turnover in staff positions over the last few years. Simultaneously, competition has also increased among higher education institutions. GPRS helps its clients overcome these challenges by offering recruiting training and development support. Recruiting is a relationship-building role, and dare we say, a type of sales position. We can help train and develop your recruiters to make the most of every prospective student touch point, as well as learn how to overcome today’s most pressing challenges related to actually being able to get them to respond.
GPRS used a very formalized information gathering effort. They did interviews with our programs, marketing, and communications department to determine strengths, weaknesses, plans, and challenges, with the goal being to understand how they [GPRS] can help our programs.
Assistant Dean, UCLA Anderson School of Management
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