HIGHER EDUCATION MARKETING AGENCY
Lead generation is super-charged when your primary digital asset, your website, is optimized to perform its primary task — attract and inform interested students to enroll in your program. Our search engine optimization service helps clients increase the effectiveness of their sites and improve their search engine rankings. We make sure prospective students find your site first.
We analyze your website and provide recommendations based upon SEO best practices as well as targeted research specific to you and your competitive set. Our objective is to determine the best solutions to increase the visibility of your pages to search engines. We are adept at optimizing websites through a variety of strategies and impactful tactics:
Creating high-quality content that is relevant and informative satisfies user’s inquiries and signals to search engines that your site is a reliable source of information. Keyword optimization involves researching and strategically incorporating relevant words and phrases that users are searching for. Integrating these keywords into your content increases the likelihood of your pages appearing in search results.
To provide context to the subject and intent of your web pages to users and search engines, on-page elements need to be included when developing content for your website. These on-page elements include a) headings, b) meta titles, c) meta descriptions, and d) URL structures. Optimizing these elements improves your rankings and ensures that your site appears in the correct search results.
We encourage clients to develop content and websites that are optimized for mobile devices (i.e., mobile phones and tablets). This improves the user experience and ensures that your site is accessible on all platforms. Furthermore, having a mobile-friendly site increases the probability that prospective students will visit and return to your site since they do not need to be tethered to a computer to learn more about your institution or programs.
Linking pages to other relevant pages on your site improves navigation, reduces your bounce rate, and encourages users to spend more time exploring your content. Additionally, backlinks from credible sources improves your ranking in SEO. This drives traffic to your site and increases visibility to search engines.
GPRS conducted a comprehensive website SEO audit for Lincoln University. We covered all areas of SEO – keyword optimization, on-page Search Engine Optimization, mobile friendliness, links, technical SEO, and more. GPRS uncovered the strengths and weaknesses and created a blueprint to implement these findings and stay current with SEO best practices.
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