HIGHER EDUCATION MARKETING AGENCY
GPRS offers recruiting services that reduce the time required to remain connected with qualified leads and applicants. We offer services to help clients improve how they manage the recruiting process, and if needed, the expertise to manage the recruiting for you.
Our recruiting services include:
GPRS enables clients to develop and manage targeted and automated marketing communications designed to build relationships with prospective students over time. The goal of nurture campaigns is to guide prospects through the application process, from initial awareness to eventual enrollment, by providing them with relevant and valuable content at various stages of their decision-making process. Nurture campaigns aim to keep prospects engaged, informed, and interested in your school’s offerings.
GPRS develops custom communications lifecycles, in addition to our newly released Communications Lifecycle Library – which accelerates adoption and offers over 40 sequential email templates, broken down into the 5 stages of the student lifecycle – for clients to use or modify in their nurture campaigns. Clients have the option of having GPRS serve as an advisor or implementer of their nurture campaigns. As an advisor, GPRS provides guidance on message cadence and management. As an implementer, GPRS assumes responsibility for the implementation of the nurture campaigns directly into Slate, Salesforce.com, HubSpot and other popular higher ed CRMs and lead management platforms.
Using online chat on your website, also known as live chat or website chat, offers numerous benefits that can enhance user experience, prospective student satisfaction, and enrollment. Online chat makes your office available to prospective students 24/7/365. Answering a question at 11 PM on Sunday night may be the difference between enrolling, choosing another program, or convincing themselves to “wait until next year.” But don’t worry, answering a chat at 11 PM might be carried out by a member of your team, OR we can implement AI driven unattended communications/chatbots to answer the most common and popular questions. When the questions get too granular, we can then refer them to a member of your team who can follow up the following morning! GPRS’ expertise in digital marketing solutions and marketing technology innovation give our clients the right tools and strategic support to deploy online chat on your website or program microsite.
The GPRS Contact Center service provides both inbound and outbound coverage for your program inquiries, as well as timely email follow-up communications. Our service boasts state-of-the-art technology that enables real-time call monitoring, as well as recording capabilities to ensure that our team is consistently an extension of yours. Of course, we can enter every communication directly into your existing CRM platform for seamless handoffs to internal staff at the perfect time.
New programs leverage the Call Center service to initiate recruiting while staff is being hired or trained. The Call Center service gives existing programs the freedom to focus on admissions, student experience and curriculum while GPRS manages initial program inquiries and the qualification of leads before they’re handed off to your internal team – saving their time for the most qualified and interested prospects. Programs can also leverage the Call Center to augment their staff or serve as a temporary replacement when recruiting/admission staff positions are vacant. For our undergraduate clients, we’ve even been known to conduct campaigns focused on calling high school counselors to arrange campus visits, as well as keeping our undergraduate programs top of mind as they’re guiding students through the next step of their academic journey.
Recruitment Training & Development
Clients can retain GPRS to deliver recruitment training for your admissions professionals. Leverage our 22+ years of experience in higher education marketing and enrollment to boost your team’s performance. Improve their ability to nurture and convert inquiries into enrolled students.
Through our ongoing development program, recruiters will learn new strategies for leveraging enrollment marketing data to further enhance their conversations, and improve yield. GPRS’ program is also focused on accountability, ensuring that leads are getting followed up on quickly and consistently, in order to protect the schools marketing investment as well as deliver the best ROI.
The Montgomery County Community College (PA) retained GPRS as its agency of record for 7 years. 2 million impressions and 15,000 clicks led to an average of 4,500 leads per year.
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