HIGHER EDUCATION MARKETING AGENCY
OPM Transition
Partnering with GPRS is a prudent option for institutions or programs seeking a fee-for-service alternative to an Online Program Manager (OPM) or looking to transition away from one. We offer clients a pathway to assuming control over recruiting and admissions while maintaining support and expertise from a trusted advisor that shares your goals.
GPRS helps institutions and programs transition from an OPM by offering the following services:
Strategy & Consulting
GPRS will help assess the performance of your OPM to determine what was working and what needs to change. Our Enrollment Growth Assessment gathers feedback and insights from your key stakeholders, team, and leadership to understand the story behind the numbers. Persona development connects you with needs and desired outcomes of your students and prospects. This enables us to target students seeking your program(s) and position you to better serve your constituents.
Our strategic mindset leads us to be more targeted and precise with our marketing efforts. This ensures that clients are constantly recruiting from a robust pipeline of qualified inquiries.
Lead Generation
GPRS specializes in jumpstarting your lead generation engine within weeks of working together. Our experience in enrollment marketing enables us to deliver an immediate impact to your candidate pipeline. We can deliver these results whether we begin work with you at the beginning or during an admissions cycle.
We differ from OPMs by being more collaborative and inclusive in working with our clients. Our plan is your plan, and we work together to meet or exceed enrollment goals.
Recruiting
If you are not ready to assume full responsibility for admissions from your OPM partner and still want to make a change, GPRS can fill the void with our recruiting services. We are ready to manage and convert your funnel of qualified candidates into enrolled students.
We practice what we preach when it comes to recruiting college students. We use the same processes and technology that we provide to clients managing admissions and recruiting in-house. Our Contact Center Solutions are adept at reclaiming dormant leads, that is, prospective students who showed interest in previous admissions cycles. Our nurture campaigns leverage our library of over 40 templates we have created to generate demand via email campaigns.
Partnering with GPRS enables you to take a measured approach from transitioning away from an OPM.
CRM & Analytics
GP InsightsTM provides real-time information on the effectiveness of our campaigns and access to prospective candidates identified by our lead generation efforts. GPRS will integrate with your preferred CRM platform of choice — Slate, Salesforce, and others — to ensure that you can move leads into your admissions process and begin nurturing the candidates within minutes of them expressing interest.
GPRS provides clients with more transparency into our performance while reducing the cost and time to recruit students. These benefits lead to cost savings, improved performance, higher enrollment, and less stress for all those involved.
Client Fact
The University of Missouri-Kansas City (UMKC) Bloch School of Management partnered with GPRS to improve enrollment results for their MBA programs. During the first four weeks, more than 100 qualified leads were captured while reducing the cost per lead (CPL). At the end of the first recruiting cycle, 25% of enrolled MBA students were identified as originating from GPRS campaigns.
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