GPRS Higher Education Marketing Agency

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GPRS Higher Education Marketing Agency

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HIGHER EDUCATION MARKETING AGENCY

Looking for ideas and answers on enrollment marketing?

Boy have you found it.

Insights

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We are experts in higher education, not just marketing. We eat, sleep and breathe Enrollment marketing – and there’s a distinct advantage to partnering with us versus another school that simply hires the agency down the street, or one just because it’s owned by an alum. The conversations we’re having with clients today, and the strategies that we’re sharing, keep them ahead of their competition. We specialize in delivering unfair advantages to our clients.

Anthony Campisi

President

  • All
  • Graduate Enrollment
  • Graduate Program Marketing
  • Graduate Programs
  • Higher Education Lead Generation
  • Higher Education Marketing
  • Lead Generation
  • Specialized Institution Enrollment
  • Uncategorized

What Do Grad Students Want in 2024?

Keep these points in mind to connect with graduate school students in 2024 and beyond.

Strategies to Increase Enrollment Amid Rising Higher Education Skepticism

Use these effective strategies to increase enrollment amid rising higher education skepticism. Learn how to attract and retain students.

Paid Search Best Practices and Strategies for Grad Schools

Use these best practices and strategies for grad schools to optimize your higher education paid search campaigns.

Effective Grad School Email Marketing

Use these best practices to boost your grad school email marketing campaigns. Email marketing is a tried-and-true marketing channel.

Improve your university’s brand awareness

Use these strategies to Improve your university’s brand awareness for your undergraduate and graduate programs

Higher Education Trends to Watch in 2024

Prepare your institution for success by staying ahead of the higher education trends to watch in 2024 for marketing and recruiting.

What you need to know about higher education content marketing

Utilize these cutting-edge strategies and innovative ideas to enrich and fortify your school’s higher education content marketing plan.

Why Your Local Marketing Agency Won’t Help You Meet Your Higher Education Enrollment Goals

Discover the critical reasons why relying on a local, generalist agency for higher education marketing can put your enrollment goals at risk.

Grad school demand generation best practices and strategies

Understanding grad school demand generation best practices and strategies can help supercharge your recruitment marketing efforts.

How Specialized Institutions Can Compete

Specialized institutions can compete with larger, better-known higher education institutions using these strategies.

How to Grow EMBA Program Enrollment

So, how can grad schools reach candidates effectively and grow EMBA program enrollment? Take a quick look at a few strategies.

How Colleges Can Solve Undergrad Admissions Challenges

Colleges are at a crossroads. Despite the looming challenges facing undergraduate enrollment in the future, taking proactive steps and adopting new and innovative strategies can help future-proof your organization.

Proven Graduate School Engagement Tactics

The competition for graduate school program and MBA recruits has always been tough. Many times, higher education institutions focus on building awareness and generating leads first and foremost – and rightfully so.

Graduate School Lead Generation Strategies For Your Programs

Graduate school lead generation strategies are always at the top of the mind for higher education institutions – and for good reason too. Without a steady stream of leads, enrollment is sure to dry up.

Optimizing Your Top of the Funnel Recruitment Marketing Strategy

As an institution of higher education, attracting and recruiting new prospects is always top of mind. To do this, you first need to build awareness for your graduate school and MBA programs in a way that reaches your target audience efficiently and effectively. But what’s the best way to do just that?

How to Convey Value to Prospects

How to Convey Value to Prospects When prospective students start looking at graduate schools, they’re not just seeking any place to further their education. They’re seeking an experience that they hope will further their educational, career, and financial goals in life. So, how do you convey value to prospects to make your program stand out […]

Drive Success for Your Graduate Program: Consistent Marketing Strategies

Drive Success for Your Graduate Program: Consistent Marketing Strategies Unlock the full potential of your graduate program by implementing consistent marketing strategies that yield impressive results. Discover how to establish a strong foundation with a consistent marketing plan, optimize your platform selection for maximum impact, and avoid reactive mistakes that can undermine your efforts. With […]

Unleashing the Unique Selling Proposition of Your EMBA Program

Unleashing the Unique Selling Proposition of Your EMBA Program Are you looking to make your Executive MBA (EMBA) program truly stand out from the competition? While many EMBA programs may share similar attributes, it’s crucial to identify the unique selling proposition (USP) of your EMBA program to attract prospective students. This blog post will guide […]

Questions to ask about your funnel

Questions to ask about your funnel  At any point in your admissions process, you may need to examine your funnel to determine the best path toward finalizing your class enrollment. Are your marketing efforts balanced to ensure that top, middle, and bottom funnel leads are getting the proper attention? As your prospects enter into the […]

How CRM can help with the final enrollment push

How CRM can help with the final enrollment push One of the many benefits of a well-designed, strategic email communications flow is that it can mostly function on its own throughout the year, serving to shepherd leads within your CRM from the prospect phase to seated student. When you create your audiences, filters and messaging […]

What does diversity look like within your funnel?

What does diversity look like within your funnel? It’s never been more important to construct a plan for attracting a diverse student body. In addition to creating more access and social mobility for students of varying backgrounds, a diverse class prepares your students for success in their chosen career fields. Defining diversity As you are […]

Constructing a landing page for conversion

Constructing a landing page for conversion Regardless of how impactful the messaging within your digital marketing campaign is, if your leads don’t have an optimized and user-friendly place to land, you risk losing them. If it’s the first time they are engaging with you, you’ve done the hardest job which is to grab their attention. […]

Storytelling: Help Your School Connect Better with Prospects

Storytelling: Help Your School Connect Better with Prospects By now, you’ve heard the buzz about how storytelling can impact your brand. For years, marketers have been using stories to show consumers how a product or service can improve their lives or solve a problem. But it wasn’t until recently that the advent of new social […]

How well are you communicating about financial aid?

How well are you communicating about financial aid? Financial aid. It’s a critical piece of the admissions process and a key deciding factor for many, if not most, students. Learners today—both undergrads and post-graduate degree seekers—are looking for solid information upfront about the cost of attendance and financing options before they commit to exploring a […]

Don’t be intimidated by data

Don’t be intimidated by data Data can be one of your most powerful allies in developing strategies and tracking tactical effectiveness. But many marketers are often intimidated by the concept of making decisions using numbers, statistics, and large amounts of quantitative information. Here are some simple ways to start using data analytics to inform your […]

How does an Enrollment Growth Diagnostic™ work?

How does an Enrollment Growth Diagnostic™ work? At any given time there are common challenges that many business schools may face. While these are not necessarily new in higher education, when your school is facing them for the first time or is continuing to struggle with low enrollment, shrinking market share, lead generation issues or […]

Higher ed digital marketing trends to watch in 2023

Higher ed digital marketing trends to watch in 2023 At GPRS, we are continuously tracking trends in both higher education and digital marketing so we can bring our clients the most updated recommendations to help meet their enrollment goals. As you are planning to seat your next class, we can help you identify ways to […]

New year, new focus on enrollment goals

New year, new focus on enrollment goals As the beginning of any new year presents itself, we are often faced with setting new goals. While New Year’s resolutions may tend more toward personal aspirations, it may be helpful for your team to revisit your enrollment goals, see how you’re tracking against your objectives, and renew […]

Construct an actionable dashboard to fill your funnel

Construct an actionable dashboard to fill your funnel To fill your funnel with qualified leads, you need both a solid strategy and a way to track performance. Not only will metrics help you optimize your campaign throughout the year, but they can also help you determine which tactics worked and tie your spending back to […]

Are your enrollment numbers where they need to be? Don’t panic!

Are your enrollment numbers where they need to be? Don’t panic! As the year winds down, admissions and marketing staff at many schools are busy analyzing funnel activity and determining what’s next. Do you have enough leads? How many applications are started vs. completed? What are your attendance numbers for upcoming events? What needs to […]

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ABOUT GPRS

For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

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