HIGHER EDUCATION MARKETING TRENDS

Learn how storytelling in higher education marketing humanizes your brand, inspires prospective students, and builds deeper emotional connections.

Discover strategies to attract and retain non-traditional students with flexible programs, career-focused messaging and personalized support.

Stay ahead in 2025 with digital marketing strategies that drive enrollment. Short-form videos and emerging ad formats engage students.

Gen Z & Gen Alpha are reshaping higher education communications. Engage them with short-form video, authenticity, and value-driven messaging.

Learn how a data-driven enrollment strategy can enhance student recruitment, improve yield rates, and maximize ROI with predictive analytics and key metrics.

The top higher education marketing trends for 2025 include AI-driven personalization, micro-credentials, and data analytics.

Refine your student recruitment strategy in 2025. Learn to better engage audiences, adapt to emerging trends, and achieve your enrollment goals.

Are you facing challenges with your program yield? Dive into our latest blog for effective strategies on converting admits to enrollments.

Use webinars in graduate program recruitment to build a simple yet effective strategy to maximize enrollment.

Want to boost graduate program enrollment? Learn how to effectively communicate customized graduate program ROI to candidates.

Learn proven tactics to build relationships and transform your program through graduate program partnerships with industry experts.

Learn the graduate program enrollment cycle and how long it takes for students to choose a program, including MBA, EMBA, and online options.

Optimize your lead conversion funnel by focusing on the right people, in order to achieve the enrollment results you desire.

Navigating enrollment during tough times? Our latest blog offers 7 key strategies for effective crisis communication.

Explore the future of college admissions, and see how institutions are using emerging trends to attract and engage prospective students.

Gen Z applicants are reshaping graduate education. Is your program ready? Discover key strategies to attract and retain these digital natives.

Adapting enrollment strategies for non-traditional students can help you hit your enrollment targets this year.

Maximizing social media for college admissions is a powerful way to meet your enrollment goals. Check out these tried-and-true strategies.

Upgrade your strategy and hook your prospects with these cutting-edge tech tools and trends in enrollment marketing.

Harnessing AI to maximize content strategy, streamline workflows, and improve enrollment success is reshaping higher ed marketing.

Grad school paid social media strategies and best practices can set your campaigns apart from the competition.

Discover innovative ways to engage prospective students in a digital world. From VR experiences to user-generated content, explore the possibilities of virtual campus tours.

Discover the magic of personalization in enrollment marketing! Elevate engagement and boost conversions with tech-powered strategies.

In the fiercely competitive landscape of MBA education, standing out is everything.

Debunking these three graduate school myths can put prospects’ minds at ease and boost enrollment for your program.

Leverage these effective strategies to successfully grow and expand enrollment in your specialized MBA program.

Employ these best practices and strategies to enhance your institution’s customer experience (CX) strategies for higher education.

Keep these points in mind to connect with graduate school students in 2024 and beyond.

Use these effective strategies to increase enrollment amid rising higher education skepticism. Learn how to attract and retain students.

Use these best practices and strategies for grad schools to optimize your higher education paid search campaigns.