HIGHER EDUCATION MARKETING AGENCY

Utilize these cutting-edge strategies and innovative ideas to enrich and fortify your school’s higher education content marketing plan.

Discover the critical reasons why relying on a local, generalist agency for higher education marketing can put your enrollment goals at risk.

Understanding grad school demand generation best practices and strategies can help supercharge your recruitment marketing efforts.

Specialized institutions can compete with larger, better-known higher education institutions using these strategies.

So, how can grad schools reach candidates effectively and grow EMBA program enrollment? Take a quick look at a few strategies.

Colleges are at a crossroads. Despite the looming challenges facing undergraduate enrollment in the future, taking proactive steps and adopting new and innovative strategies can help future-proof your organization.

The competition for graduate school program and MBA recruits has always been tough. Many times, higher education institutions focus on building awareness and generating leads first and foremost – and rightfully so.

Graduate school lead generation strategies are always at the top of the mind for higher education institutions – and for good reason too. Without a steady stream of leads, enrollment is sure to dry up.

As an institution of higher education, attracting and recruiting new prospects is always top of mind. To do this, you first need to build awareness for your graduate school and MBA programs in a way that reaches your target audience efficiently and effectively. But what’s the best way to do just that?

How to Convey Value to Prospects When prospective students start looking at graduate schools, they’re not just seeking any place to further their education. They’re seeking an experience that they hope will further their educational, career, and financial goals in life. So, how do you convey value to prospects to make your program stand out […]

Drive Success for Your Graduate Program: Consistent Marketing Strategies Unlock the full potential of your graduate program by implementing consistent marketing strategies that yield impressive results. Discover how to establish a strong foundation with a consistent marketing plan, optimize your platform selection for maximum impact, and avoid reactive mistakes that can undermine your efforts. With […]

Unleashing the Unique Selling Proposition of Your EMBA Program Are you looking to make your Executive MBA (EMBA) program truly stand out from the competition? While many EMBA programs may share similar attributes, it’s crucial to identify the unique selling proposition (USP) of your EMBA program to attract prospective students. This blog post will guide […]

Questions to ask about your funnel  At any point in your admissions process, you may need to examine your funnel to determine the best path toward finalizing your class enrollment. Are your marketing efforts balanced to ensure that top, middle, and bottom funnel leads are getting the proper attention? As your prospects enter into the […]

How CRM can help with the final enrollment push One of the many benefits of a well-designed, strategic email communications flow is that it can mostly function on its own throughout the year, serving to shepherd leads within your CRM from the prospect phase to seated student. When you create your audiences, filters and messaging […]

What does diversity look like within your funnel? It’s never been more important to construct a plan for attracting a diverse student body. In addition to creating more access and social mobility for students of varying backgrounds, a diverse class prepares your students for success in their chosen career fields. Defining diversity As you are […]

Constructing a landing page for conversion Regardless of how impactful the messaging within your digital marketing campaign is, if your leads don’t have an optimized and user-friendly place to land, you risk losing them. If it’s the first time they are engaging with you, you’ve done the hardest job which is to grab their attention. […]

Storytelling: Help Your School Connect Better with Prospects By now, you’ve heard the buzz about how storytelling can impact your brand. For years, marketers have been using stories to show consumers how a product or service can improve their lives or solve a problem. But it wasn’t until recently that the advent of new social […]

How well are you communicating about financial aid? Financial aid. It’s a critical piece of the admissions process and a key deciding factor for many, if not most, students. Learners today—both undergrads and post-graduate degree seekers—are looking for solid information upfront about the cost of attendance and financing options before they commit to exploring a […]

Don’t be intimidated by data Data can be one of your most powerful allies in developing strategies and tracking tactical effectiveness. But many marketers are often intimidated by the concept of making decisions using numbers, statistics, and large amounts of quantitative information. Here are some simple ways to start using data analytics to inform your […]

How does an Enrollment Growth Diagnostic™ work? At any given time there are common challenges that many business schools may face. While these are not necessarily new in higher education, when your school is facing them for the first time or is continuing to struggle with low enrollment, shrinking market share, lead generation issues or […]

Higher ed digital marketing trends to watch in 2023 At GPRS, we are continuously tracking trends in both higher education and digital marketing so we can bring our clients the most updated recommendations to help meet their enrollment goals. As you are planning to seat your next class, we can help you identify ways to […]

New year, new focus on enrollment goals As the beginning of any new year presents itself, we are often faced with setting new goals. While New Year’s resolutions may tend more toward personal aspirations, it may be helpful for your team to revisit your enrollment goals, see how you’re tracking against your objectives, and renew […]

Construct an actionable dashboard to fill your funnel To fill your funnel with qualified leads, you need both a solid strategy and a way to track performance. Not only will metrics help you optimize your campaign throughout the year, but they can also help you determine which tactics worked and tie your spending back to […]

Are your enrollment numbers where they need to be? Don’t panic! As the year winds down, admissions and marketing staff at many schools are busy analyzing funnel activity and determining what’s next. Do you have enough leads? How many applications are started vs. completed? What are your attendance numbers for upcoming events? What needs to […]

Develop a strategy to reach prospects looking to upskill Now more than ever, people are upskilling to keep up with the demands and pressures of the continually evolving economic landscape. To position your school as a partner along your prospects’ career paths, you will need a clearly defined strategy with multiple touchpoints showing how your […]

Take pressure off your marketing and admissions teams If your marketing and admissions teams are currently trying to do more with less budget, staff, and time, you are not alone. Many schools right now are facing budget cuts and resourcing issues that can make it difficult to create and maintain enrollment momentum. Taking pressure off […]

Why employment data matters in your marketing In a recent survey conducted by GMAC, it was reported that 86 percent of 2022 U.S. business school students were employed immediately after graduation, which is up from 80 percent the previous year. This rising employment rate for graduates is promising for higher education as a whole, even […]

How well is your website equipped for helping your school meet enrollment goals?  Your website is your number one vehicle of communication with prospective students. It’s the first place they land when starting their research and it’s the last stop on their journey toward creating and submitting an application. Although there are many other touchpoints […]

Leveraging storytelling to enhance your school’s digital online presence Lately, it may seem as if the term “storytelling” is everywhere. Influencers are using it to showcase their glamorous lives while selling products, and brands are using it to create a connection with potential customers. So how can your school make the most of this marketing […]

What do updated search algorithms mean for your school’s content? What impact do Google search algorithm updates have on your school’s online presence? The answer is, “it depends” on how unique, credible and relevant your existing content is and how you plan to enhance it in the near future. Recently, Google announced that it would […]