How do you market multiple programs or colleges equally with a small team, limited budget, and various stakeholders? GPRS partners with marketing directors to augment their team and increase their effectiveness in marketing multiple programs within a college or university.
Marketing directors have the unenviable responsibility of managing a branded house, that is, a brand (i.e., university or college) that acts as the umbrella for multiple sub-brands (i.e., colleges, programs, and departments). The sub-brands are “sold” under the umbrella brand like corporate brands (e.g., Microsoft Office, Microsoft Azure, etc.). Like corporate brands, each sub-brand has its own leadership and budget. As a result, strong governance and branding standards are required to ensure that each sub-brand remains in alignment with the core or umbrella brand.
On campus, marketing leaders have been successful in aligning with the core brand and getting consistency with brand standards. Yet, marketing departments may lack the influence, authority, and resources to implement processes to ensure that enrollment marketing campaigns remain aligned with the core brand and are optimized to minimize conflict with other campaigns being run by other departments and programs (sub-brands).
GPRS helps marketing leaders overcome this major challenge in three ways:
Enrollment Marketing Expertise
There’s marketing, and then there’s enrollment marketing. At the end of the day, success is measured by performance – and enrolled students. Our entrepreneurial and innovate spirit provides experienced higher education marketing leaders with a partner that will keep them abreast of the latest trends and insights in enrollment marketing, leading to classes filled to capacity.
Our experience is backed by data. GPRS has worked with a roster of institutions at every level of higher education. We also work with all sizes of higher education institutions as well. Thus, we have a broad base of data and insights to share with Marketing Directors from over 20+ years in business. GPRS also provides its clients with a platform to view and analyze digital campaign performance – so no one is ever left guessing.
Partnering with GPRS bolsters the marketing resources available to Marketing Directors. Small marketing teams with big ideas and bigger objectives need experienced practitioners that can drive focus on the right strategies to attract the right students to the right programs. Marketing Directors can rely upon GPRS to be an extension of their teams.
The Wharton MBA for Executives and Executive Education programs engaged GPRS to generate demand over a 6-month period and with limited budget. 167 leads were generated at a cost per lead (CPL) of $75 — a 45% increase in leads and a 21% reduction in CPL.
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