GPRS Special Report: The Impact of COVID-19 on Graduate Business Enrollment Marketing

Graduate schools must maximize resources in the new normal Like many organizations maneuvering through the intricacies created by the global pandemic, GPRS has been meticulously monitoring graduate program trends, performance data, media impressions and the overall health of the higher ed market. You may be surprised to learn that even in a time of great uncertainty, graduate business programs are experiencing greater engagement with their digital advertising, as well as increased inquiries. What are the secrets for the schools that are thriving rather than simply surviving? Read on for a special report that compiles aggregate data from across our portfolio of business school clients – and sparks ideas to shift your school’s strategies and goals as you navigate the “next” normal.

Click to Download a GPRS Special Report: How COVID-19 has impacted graduate business marketing, and strategies for positive enrollment outcomes during challenging times.

Please feel free to reach out with any additional questions you may have. GPRS is here to help.

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