Insights from the Higher Ed Experts

BY Anthony Campisi | June 27th, 2023

Drive Success for Your Graduate Program: Consistent Marketing Strategies

Drive Success for Your Graduate Program: Consistent Marketing StrategiesUnlock the full potential of your graduate program by implementing consistent marketing strategies that yield impressive results. Discover how to establish a strong foundation with a consistent marketing plan, optimize your platform selection for maximum impact, and avoid reactive mistakes that can undermine your efforts. With these powerful techniques, you’ll attract more leads, achieve higher conversions, and secure the success of your graduate program.

Develop a Solid Foundation with a Consistent Marketing Plan

Create a comprehensive marketing plan at the beginning of each academic year, well before the semester starts. Emphasize the importance of consistency and utilize a marketing and social media calendar. By planning your posts at least a month in advance, you ensure a steady and engaging online presence. Incorporate targeted marketing efforts, such as events, networking opportunities, newsletters, speaking engagements, and deadlines, into your plan. This proactive approach creates a sense of immediacy, attracting leads and driving conversions. Don’t delay; include upcoming events in your marketing plan as soon as they’re scheduled.

Focus Your Efforts on the Right Platforms for Maximum Impact

Avoid the common trap of spreading your efforts too thin across multiple social media platforms. Instead, adopt a focused approach that maximizes impact. Start with one platform and gradually expand your presence. Consider your audience personas and choose platforms that align with the preferences of your prospective students. Keep these widely accepted guidelines in mind:

  • Facebook: Raise awareness effectively
  • LinkedIn: Build valuable professional connections
  • Twitter: Quickly spread the word to a wide audience
  • Instagram: The majority of users are 18-44 years old
  • TikTok: Users are primarily under 25 years old

By directing your efforts to platforms that resonate with your target audience, you can optimize engagement and achieve better results.

Avoid Reactive Mistakes and Maintain a Strong Marketing Strategy

Don’t fall into the trap of knee-jerk posting. Reactive posting can be detrimental to your marketing plans. Be aware of these common pitfalls:

  • Don’t neglect ongoing marketing efforts when faced with a surge in inquiries. Sustained marketing is essential for consistent results.
  • Avoid random posting across various platforms if you’re not achieving the expected ROI. Maintaining consistency is crucial, and haphazard actions confuse your audience.
  • Plan ahead for upcoming events and deadlines to avoid last-minute, scattered postings aimed at increasing exposure. These reactive measures undermine your overall marketing strategy.

Value your meticulously crafted marketing plan and stay committed to it. By avoiding knee-jerk reactions, you establish trust and reliability with your audience.

Thrive with Consistent Marketing Strategies

Inconsistent marketing can frustrate and confuse your audience, potentially eroding trust in your graduate program. To overcome this challenge, implement a well-structured and consistently executed marketing plan. Focus on the right platforms that align with your target audience, and avoid reactionary mistakes. By embracing these optimized marketing approaches, you’ll attract more leads, achieve higher conversions, and ensure the ongoing success of your graduate program. Drive your program forward with confidence and watch it thrive under the power of consistent marketing strategies.

If you need help developing consistent marketing strategies to drive success for your graduate program, GPRS can help. Our strategy team has worked with many schools to develop solutions to increase lead activity and grow enrollment. Start the conversation today.