Don’t Sleep on Summer: Quick SEO Moves That Deliver for Schools
While it’s tempting to shift into summer slowdown mode, there’s still time to capture high-intent traffic from students actively searching right now. Summer is just starting — and that means opportunity is still on the table.
From last-minute decision-makers to transfer students and adult learners looking for July or August starts, many prospects are deep in comparison mode. Your organic strategy still matters — and might even matter more right now.
3 Fast SEO Wins to Use Right Now
1. Add Time-Sensitive Keywords
Update headlines, meta descriptions, and hero text with language like:
- “Still time to enroll for summer”
- “Fall programs with spots open”
- “Online certificates you can start this month”
These tweaks help you capture the urgency of late-stage prospects still searching.
2. Post (or Re-share) Quick-Hit Content
If you don’t have time to start fresh, re-share or lightly update useful blog content like:
- “How to Enroll Late (Without Falling Behind)”
- “Best Fast-Track Certificates You Can Start in July”
- “Yes, You Can Still Transfer This Summer — Here’s How”
Short, action-focused posts like these get attention from high-intent users — and help convert them.
3. Refresh Top-Performing Pages
Find your highest-traffic program or blog pages and add fresh calls to action like:
- “Classes begin soon — secure your spot now.”
- “Late enrollment available through July.”
Even minor updates can signal that your content is current — and that you’re still accepting students.
Start-of-Summer Advantage
Here’s the secret: your competition may have gone quiet. That’s your signal to get louder — strategically. Summertime is a great time to pick up organic traffic and stay top of mind for prospects still in motion.
Need help making SEO updates that drive results? GPRS helps higher ed partners move fast — and smart — when it matters most.
