Insights from the Higher Ed Experts

BY Anthony Campisi | October 24th, 2022

Nurture Campaigns Fuel Enrollment Success at Auburn

Challenge

Like many graduate business programs, the Harbert College of Business at Auburn University faced challenges in maintaining enrollment. With three distinct graduate programs— Real Estate Development, Executive MBA, and Physician Executive MBA — it was crucial to keep prospective students engaged and informed.

Solution

To address these challenges, Auburn University turned to our curated library of Nurture Campaigns. These campaigns are designed to keep prospective students engaged throughout the application process by providing valuable information and support. Here’s how they make a difference:

  • Consistent Communication: Our Nurture Campaigns ensure that leads receive timely updates about program details, campus news, and success stories, keeping their interest alive.
  • Personalized Engagement: By tailoring messages to meet the specific needs of prospective students, we help Auburn foster meaningful connections that encourage application completion.
  • Enhanced Admissions Strategy: These campaigns allow the admissions team to reach and connect with more leads without requiring additional time and resources.

Results

By implementing Nurture Campaigns, Auburn has not only maintained contact with potential students but has also significantly improved the recruitment experience. This proactive approach positions prospective students to feel informed and supported, ultimately leading to higher enrollment rates.

Auburn University pennant


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Three Distinct Graduate Programs

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Nurture Campaign Leading to Higher Enrollment Rates

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