Insights from the Higher Ed Experts

BY Anthony Campisi | August 19th, 2020

Increase enrollment without taking on extra risk

Program investment partnership: Increase enrollment without taking on extra riskDuring a time when many schools are being forced to stretch their marketing and operations dollars, you may be looking for a creative solution to meeting your enrollment targets. A new approach could be seeking out a shared risk relationship with a digital marketing agency that gives you more freedom, not more restrictions.

What does an investment partnership look like?

It boils down to trust. This type of partnership gives options to schools that need to increase enrollment, but don’t have enough resources to move the needle. A program investment partnership allows for an integrated approach to executing the ideal marketing plan. No longer will you have to cherry-pick individual services from the strategy based on your limited budget.

Studies show that when a school can fully execute the best-case comprehensive marketing and recruiting strategy put forth by their agency – including branding, lead generation, social marketing, communications lifecycle management, data analysis and testing – there is a better chance of succeeding than with a fragmented approach. When you have the right partner, you won’t have to choose the pieces you can afford. You will get best possible approach that can produce the strongest results.

How does this create a win-win for everyone?

Schools can focus on what they do best while the partner organization focuses on media strategy, recruiting optimization, drip marketing, maximizing CRM, developing creative, and diving into data analytics with advanced technology. Schools get the freedom to explore new tactics, while the partner focuses on executing the fully planned strategy and sees it through to its completion, optimizing along the way.

In this scenario, everyone has accountability to meet enrollment goals and compensation is determined as a percentage of enrollment revenue. Quite simply, this is a shared risk/shared reward relationship.

How does GPRS’ Program Investment Partnership work?

As your partner, our goal is to offer you a breakthrough solution to help lower your marketing and operations costs. We’ll shoulder the costs of top-of-funnel and mid-funnel optimizations so you can explore new opportunities and benefit from more efficiency.

Our powerful lead generation services help increase market awareness of your program while building a steady supply of qualified candidates. Working with your internal team, we’ll develop the best possible plan to help you meet your enrollment goals.

Interested in exploring further?

As you navigate this time of great uncertainty, lean on partners who have experience developing unique ways to meet enrollment needs. GPRS can help you evaluate whether a program investment partnership could work for your school. Let us help you lower your costs with shared risk and accountability.