Insights from the Higher Ed Experts

BY Techteam | May 29th, 2022

Salus University Delivers Healthy Enrollment Results


Salus University is a private university in the Philadelphia metropolitan area that specializes in degree programs for health care professions. Salus was seeking solutions to attract professionals interested in pursuing careers in health care and needed the training provided their degree programs. They are also seeking candidates that wanted to attend a small institution that focuses solely on health care.


Salus engaged us to develop and implement an enrollment marketing strategy. We started by performing an Enrollment Growth Assessment to determine how to improve Salus’ marketing and recruiting processes. Thereafter, we identified 4 personas of prospective candidates that would be a fit for Salus’ programs. Each persona differed by the key driver of their interest in pursuing a career in health care. Creating campaigns and marketing messages focused on these drivers of interest were integral to the success of our campaigns.

As a result of the Enrollment Growth Assessment and Persona Development work, we changed the program positioning and modified the advertising to focus on the key drivers of interest among aspiring health care professionals.


This approach had an immediate impact and delivered 871 qualified leads in the first five months of running the new campaigns. From a financial perspective, Salus realized a cost per click of 90 cents and a cost per lead of $163.47 — well below the higher education industry benchmark of $200.


Qualified leads in 5 months


Cost per Lead