Insights from the Higher Ed Experts

BY Techteam | June 20th, 2022

The Harbert College of Business at Auburn University scratched its way to steady enrollment during the pandemic


Like many graduate business programs. the Harbert College of Business at Auburn University was faced with the daunting task of maintaining enrollment during the pandemic. To make the task even more challenging, Auburn had 3 graduate business programs — Real Estate Development, Executive MBA, and Physicians Executive MBA — that needed to sustain enrollment.


We have enjoyed a strong and long-standing partnership with the Harbert College of Business. Our history together positioned us well to tackle the challenge presented by the COVID-19 pandemic. We leveraged the following advantages:

  • We leveraged data collected over the first 5 years of our partnership to determine how we could adapt our marketing strategy in response to the changing marketplace
  • We understood the program and student needs well and thus empowered us to market the program as if we are part of the team
  • We helped Auburn improve the recruitment experience for prospective students and staff


With these advantages and our experience in lead generation, we increased the number of leads for the three programs by 8%. These leads resulted in enrolled students that yielded $5.3M in revenue for the Harbert College of Business.

To maintain these outstanding results, Auburn has decided to use our curated library of Nurture Campaigns to engage leads generated by our digital marketing campaigns. The objective is to maintain contact with prospective students throughout the application process. In doing so, the prospective students are more informed and encouraged to continue the application process. Furthermore, the admissions team increases their reach and connections with prospective students without investing more time and resources.

Auburn University pennant


Number of years in partnership


Tuition revenue generated from GPRS leads