The University of Washington pulled in high quality leads in one month

Challenge

The Foster School of Business at the University of Washington aimed to improve and maintain a steady flow of high-quality leads in its Executive MBA enrollment funnel. These candidates are highly motivated to pursue an MBA, increasing their likelihood to enroll and matriculate. Boosting the percentage of such candidates in the funnel enhances the program’s chances of meeting or exceeding its enrollment targets.

Solution

To attract these high-quality leads, we moved beyond traditional media channels and leveraged LinkedIn’s InMail feature. This allowed us to engage professionals in the Seattle metropolitan area who matched the demographics and experience of a typical Foster EMBA student. Our creative team emphasized the program’s focus on innovation, appealing to candidates interested in growth and development. The call-to-action directly invited prospects to learn more about the Foster EMBA program.

Results

The LinkedIn InMail campaign delivered immediate results:

• 325 qualified leads generated in one month.
• 54% open rate, significantly above the 20% average for traditional email campaigns.
• $54 cost per lead (CPL), far below the $200 industry benchmark for higher education.

This targeted approach not only brought in a high volume of interested candidates but also did so with exceptional cost-efficiency.