Keep an eye on the competition to ensure your school is positioned to attract the prospects you want.
Find ways to optimize your spend, and even some tactics that are low cost and high reward.
Find unique ways to market your program including podcasts, video ads and social media.
Find ways to communicate the value that your specializations offer students beyond graduation.
It’s important to reflect on your prospects’ objectives so you can determine what to prioritize in your messaging.
Find a way to use insights from current students to enhance your marketing plan.
Explore ways to enhance your outreach tactics to prospective students.
Uncover the true secret to successful graduate program marketing – connecting on multiple levels.
Using insights about your competitors can give you a leg up in the market and help you create messaging that stands out to your prospects.
Creating personas using insights about your prospects’ mindsets, motivations and challenges can help you guide them through their journey.
Find the right resources to help your marketing and admissions teams generate leads and meet your enrollment goals.
Use your prospect’s behaviors, motivations and goals to define audience segments and make decisions on media and messaging.
Find ways to make your current content work harder and learn how to create strategic pieces that can go the distance.
Graduate recruiting trends: GPRS comments on ways your school can take recent learnings and apply them to admissions planning.
Ensure your marketing and recruiting strategies align with where your students are on their journey.