Are you intimidated by using data to inform your marketing campaigns? Find out how simple it can be to start using data to enhance your marketing and improve the digital experience for your prospective students.
Where are your digital ads driving your prospective students? If you’re not using targeted landing pages, you may be losing future students. Find out how to capture their attention and interest.
Has your school embraced the video advertising trend? Find out why video ads are becoming so popular in higher ed and learn how to create and use them in your marketing strategy.
What if there were a way to find out what competitive schools are spending, how many leads they’re getting and their geographic reach?
Why digging deep into your target audience’s goals, motivations and fears can set you apart from your competitors.
Tackle the challenge of launching an online program when your school traditionally has offered on-campus degrees.
Are you overloaded trying to keep up with all of your prospects? The right tactics, and the right partner, can help you grow enrollment.
Can you use the same marketing campaign, channels and budget to market your degree programs and executive education? Learn ways these audiences differ and tips on how to market to them.
Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.
Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.
Eighteen years and more than 120 different graduate business programs. Do we have your attention? Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside.
Learn how to manage early relationships with prospective students using different communications tracks, content and frequency.
Marketing, admissions or both? Find out how to collaborate and pull your valuable leads through.
It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.