Why digging deep into your target audience’s goals, motivations and fears can set you apart from your competitors.
Tackle the challenge of launching an online program when your school traditionally has offered on-campus degrees.
Are you overloaded trying to keep up with all of your prospects? The right tactics, and the right partner, can help you grow enrollment.
Can you use the same marketing campaign, channels and budget to market your degree programs and executive education? Learn ways these audiences differ and tips on how to market to them.
Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.
Tips for selecting a firm to help you fill your next class. Meet your enrollment goals with a specialized firm that has experience in digital marketing and education.
Baby boomers. Gen X. Millennials. Each generation has different value sets, core motivations and media consumption habits. Make the most of your communications to each group, and bridge the gap with some universal messaging that applies to all.
Eighteen years and more than 120 different graduate business programs. Do we have your attention? Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside.
Learn how to manage early relationships with prospective students using different communications tracks, content and frequency.
Marketing, admissions or both? Find out how to collaborate and pull your valuable leads through.
It’s been a year, or two, or 5. Are they still considering continuing their education, did they already complete another program or did they give up the dream? For some graduate programs, there is fixed window for decisions, while others have a longer lifecycle.
Let’s examine your leads, prospects and future students. As your prospects continue the decision making process, your team’s efforts are pivotal in converting them.
If you’re like many schools, you’ve got a group of stagnant leads that you’re wondering about. Stagnant leads are tricky for many reasons. Here are a few ideas on what to do with them.
Great marketing plans start with a solid awareness strategy to capture the top of the funnel audience, followed by a strong remarketing campaign strategy to nurture those leads into conversions.
There’s a firm in town that’s been reaching out. They’re really nice and have a great website. Some of the other departments are using them and seem to like them. Sounds like a no-brainer for your graduate program’s needs, right?