During the COVID era, consumers are increasing their use of mobile devices. Find ways to shift your marketing to connect with them.
Use your communications to confidently address how your school’s admissions testing policy has been altered during COVID-19.
Communicate thoughtfully to address adversity, lead with confidence and emphasize commitment to your students.
During a time when some schools are challenged with meeting enrollment goals, executive education is experiencing a boom.
Your prospects are struggling with the decision-making process as they consider applying to graduate school.
GPRS shares aggregate data on the impact of COVID-19 as it relates to Graduate Business Enrollment Marketing.
Graduate programs everywhere are shifting their marketing, recruiting and enrollment goals due to COVID-19.
Don’t let podcasts intimidate you. You can create them easily and use their content to market your school in a unique way.
Alumni profiles give your school credibility and authenticity that prospects are seeking. Find ways to leverage this tool in your marketing strategy.
Ways to keep an eye on recruiting and enrollment planning. Although COVID-19 is impacting your current operations, there are ways you can still plan for the future.
COVID-19 is forcing many graduate schools to quickly pivot. From online classes to altered recruiting, here are some ways to best prepare.
Deliver in-person, what you promise online. Align your messaging across all channels—online and in-person—to give your prospects a cohesive experience.
Writing content that builds search results — and sounds great — can be difficult. It sounds simple, but the more keywords you have on your site that correspond to what people are searching for, and that you’re relevant for, the more traffic you will receive.
Increase event attendance by trying new event types, going local and keeping the communication lines open.
Using your prospective student data doesn’t have to be intimidating. Find out how to measure and analyze your information so you can make solid business decisions.