Track the new trends in digital advertising for higher ed and prepare for the upcoming year.
If your school’s New Year’s Resolution is new leads, better leads or more leads, read this first! Find a balance between quantity and quality.
Use data to select the right digital platforms for your school. When you’re creating a digital strategy and supporting content, consider these 4 key decision points.
Personalized Communications: Capture the right data and use it to send communications your audience will actually read.
Design your online experience to connect with your prospects quickly and concisely with these “mobile first” tips.
You don’t have to be a skilled writer or experienced designer to create meaningful marketing content.
Are you intimidated by using data to inform your marketing campaigns? Find out how simple it can be to start using data to enhance your marketing and improve the digital experience for your prospective students.
Where are your digital ads driving your prospective students? If you’re not using targeted landing pages, you may be losing future students. Find out how to capture their attention and interest.
Has your school embraced the video advertising trend? Find out why video ads are becoming so popular in higher ed and learn how to create and use them in your marketing strategy.
What if there were a way to find out what competitive schools are spending, how many leads they’re getting and their geographic reach?
Why digging deep into your target audience’s goals, motivations and fears can set you apart from your competitors.
Tackle the challenge of launching an online program when your school traditionally has offered on-campus degrees.
Are you overloaded trying to keep up with all of your prospects? The right tactics, and the right partner, can help you grow enrollment.
Can you use the same marketing campaign, channels and budget to market your degree programs and executive education? Learn ways these audiences differ and tips on how to market to them.
Is your marketing spend making a difference for your university? One of the biggest questions universities have about marketing is related to effectiveness.