GPRS Higher Education Marketing Agency


GPRS Higher Education Marketing Agency

This website uses cookies
We use cookies to analyze website traffic and optimize your web experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Ready to talk? We’re ready to listen. Get started.

Insights from the Higher Ed Experts

BY Anthony Campisi | January 30th, 2019

How EMBA Prospects Choose Their Future Programs

The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop — and implement —  a pull-through digital enrollment marketing strategy.

Audience Targeting

Audience targeting is a key component of any successful marketing strategy, online or offline. Don’t throw a wide net; targeting will produce better results. Why? Because you will be delivering relevant content. If you bid on keywords that are too broad, you may be wasting your online advertising dollars. To promote a Healthcare EMBA program, for instance, both the keywords and the ad messaging must be specific. Otherwise, you may receive a great number of leads but not quality leads. Quality leads are more engaged in your EMBA program and, therefore, more likely to commit sooner.


Timing is everything. While you want your online ads to appear prior to your program deadlines, you also want prospects to see them at key stages in their decision-making process. Keep in mind that, although these two timelines may intersect at certain points, the overlap may be minimal. That’s why you should schedule ads throughout the calendar year, not just based on the academic calendar.

So what are some of the stages that prospects will go through on their path to enrolling? Here are a few common stages:

  1. Considering an EMBA
  2. Deciding what type of EMBA program
  3. Seeking information
  4. Applying
  5. Enrolling

Reasons Why a Prospect Stalls

Just because you get a prospect into the funnel, that doesn’t mean it will be smooth sailing. Bottlenecks can pop up anywhere:

  • Cost of the program
  • Concerns regarding work-life balance
  • Questioning ROI of EMBA degree

Offering Incentives

Your program positioning and digital marketing strategy must address and overcome these and other obstacles. You can kill two birds with one stone, so to speak, by offering incentives for early enrollment.

First, financial incentives will help to bring down the overall cost of an EMBA. Second, incentives can help shorten the decision-making process.

What kinds of incentives can you offer? That depends on your program’s pricing and operations budget. Some programs offer scholarships, waive application or GMAT fees (some programs waive the GMAT altogether), or pay for textbooks. Other programs offer incentives to specific groups, such as military veterans.

If you find that work-life balance is an issue for prospects, take a look at your program format. EMBA programs must be willing to rethink traditional models in order to appeal to professionals with limited bandwidth. Programs with flexible scheduling will have an advantage over those with rigid formats and may prompt commitments earlier in the decision-making process.

Your digital marketing strategy must demonstrate program ROI. How? Include testimonials on ROI from current students and alumni. If favorable, compare your tuition to that of other EMBA programs. Survey your alumni to find out how they moved up the career ladder (and how quickly) and how much their salaries increased post-graduation. Collect stats, and then use them to your advantage.

Digital enrollment marketing is more than just “setting and forgetting” a search engine marketing (SEM) campaign. Your strategy should be made up of many components: keyword optimization, banner and search ads, landing pages, search engine optimized (SEO) web content, social media advertising, retargeting campaigns and more. Your online campaign also should be consistent in visuals and messaging with offline marketing.

Don’t forget to monitor your campaigns. Tracking results will reveal which components worked best, and which fell flat. Then tweak your campaigns for optimal results.

A coordinated, consistent, ongoing marketing effort will produce the best results and, ultimately, shorten the prospect’s decision-making timeline.


Insights from the Higher Ed Experts

BY Anthony Campisi | January 22nd, 2019

An Open Letter To Graduate Level Administrators And Deans


Each year, do you wonder how you’re going to fill your cohorts and hit your net tuition revenue goals? Have you been watching online programs and competitors syphon off what was once a reliable channel for new students? Is your current marketing budget not providing the return on investment it once did?GPRS

You’re not alone.

The market has been changing and it’s brought with it a multitude of challenges unique to Graduate Programs. Instead of competing with the few colleges in your region, you’re now locked in battle with schools both locally, and online. The marketing and lead generation tactics that have been a mainstay in higher ed are becoming more difficult to justify with the ever-increasing costs and the lack of strategic thought provided by most vendors. With the shrinking pool of candidates, and fewer employers footing the bill, it’s difficult to know how to navigate this new landscape and hit your graduate enrollment goals.

Over the past 17 years, I’ve had the privilege of working with over 100 graduate programs at my marketing firm, Annodyne, and saw this challenge first hand. While there was no shortage of companies offering tactical lead generation services, marketing, and enrollment management, very few were able to step in as a strategic partner and consult with in-house teams so they would be better equipped to handle this challenge. In talking to Deans of graduate programs across the country, I realized this was a real problem and one that wasn’t being addressed by traditional providers. This has led me to our new venture, Graduate Program Recruitment Solutions, or GPRS.

I started GPRS because I believe there is a gap in the marketplace; one that after nearly two decades of providing measured results to graduate programs, we are uniquely qualified to fill.

So what does this all mean for your graduate programs? Well, it means you can exponentially improve your ROI by keeping your in-house marketing team or your current marketing agency. How? By utilizing our team of highly-experienced higher education business leaders as subject matter experts (SMEs) to provide strategic insight, guidance, staff augmentation services, and tactical advice on your marketing, lead generation, and enrollment strategies. You don’t need more people selling you the latest media platforms, technologies, and trends. You need help making the most out of the resources you’ve already committed to, and that is where GPRS can help.

Of course, what’s our advice, strategy, and tactics without being able to measure the outcomes? That is why we provide our clients a way to measure every interaction with every marketing campaign – to track inquiries back to not just an email, or an ad, but going beyond that to granular data points related to imagery, messaging and ad size. That is where the true value of GPRS is realized – seeing a direct line from your dollars spent in marketing to your dollars earned in tuition revenue.

We know that this market is challenging, and we know that you and your team are dealing with issues you never could have anticipated ten or even five years ago. We know because we’ve been there and we are ready to help.

To learn more about GPRS and our solutions, please visit Or better yet, reach out to me personally at 215.769.9900 x202 and we can talk you through how GPRS can help you and your team get ready for the next enrollment deadline.



121 N. Main St., Suite 109
Souderton, PA 18964



For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

© Copyright 2023. All rights reserved.
Privacy Policy