GPRS Higher Education Marketing Agency


GPRS Higher Education Marketing Agency

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Insights from the Higher Ed Experts

BY Anthony Campisi | November 30th, 2023

What you need to know about higher education content marketing

What you need to know about higher education content marketingContent is king when it comes to promoting a university to a target audience – but just how do you go about higher education content marketing effectively?

By creating and distributing engaging and useful content tailored to your target audience, you can do everything from building brand awareness to boosting conversions to educating prospects about the key details of your programs. Ultimately, all of this can play a crucial role in increasing enrollment, but the trick is doing it effectively. As prospects are bombarded with content online, via social media, email, and other channels, creating content that really stands out and reaches them is imperative.

To that end, here are a few strategies and ideas for creating content that truly stands out and engages with your target audience!

Optimize your blog

Blogging is a crucial tool at your disposal for effective higher education content marketing. Topics could include your program’s history, campus culture, the benefits of enrolling, interviews with professors and alumni, and much more.

To optimize your blog, be sure to take search engine optimization (SEO) into account and conduct thorough keyword and topic research beforehand. Establishing a content calendar to publish content on a steady cadence is another good idea to stay accountable and keep tabs on key metrics like views, dwell time, and conversions.

Create valuable longform content

Longform content like eBooks, guides, and whitepapers are great for bringing more in-depth information to your target audience efficiently and effectively.

Topics for longform content could include campus life, your school’s local community, career options, and the like. Another advantage of longform content is that it’s easy to distribute via email or social media and can also be gated, making it useful for lead capturing.

Leverage case studies and testimonials

Case studies and testimonials from students and alumni are an excellent way to humanize your school’s programs and add a more personalized touch. By highlighting real-life examples of students and alumni, schools can help prospects imagine themselves in your program and boost the odds of their enrollment.

When creating case studies and testimonials, focus on the success stories of students and alumni profiled and relate them directly back to your program. Also, remember to share this content on social media and email to increase its reach to prospective students.

Create engaging videos

Given the popularity of social media channels like YouTube and TikTok and the changing nature of how content is consumed, video marketing has never been more important than right now.

Embrace this trend and leverage video marketing to its fullest potential. Some ideas include video case studies and testimonials, campus tours, interviews with faculty, campus events, and more. Keep in mind that shorter videos tend to convert at a higher rate and that sharing on social media is crucial.

Share useful infographics on social media

Finally, don’t overlook the power of infographics.

They’re a great way to communicate key information in a visual, simple, and engaging way. Before creating them, create an outline for each one that focuses on telling a relevant story, and be sure to make it visually appealing with the right colors and fonts. After creating an infographic, share it on social media channels like X (formerly Twitter), Facebook, and Instagram to ensure it reaches as wide an audience as possible.

Boost your higher education content marketing strategy today

The bottom line is that content marketing is crucial for promoting your school, and its programs. Interested in optimizing your content strategy? Contact GPRS today to leverage our resources and experience in this area.


Insights from the Higher Ed Experts

BY Anthony Campisi | November 14th, 2023

Why Your Local Marketing Agency Won’t Help You Meet Your Higher Education Enrollment Goals

Higher Education Enrollment GoalsYour local marketing agency might seem like a tempting choice to fulfill your higher education enrollment goals, but is it the right fit? Let’s explore the reasons why relying on a local, generalist agency may not be the best strategy for your higher education institution.

Specialized Needs of Higher Education

The higher education enrollment landscape is unique, with distinct challenges and goals. Higher education marketing and recruitment require a deep understanding of the education sector. Generalist agencies might not possess the industry-specific knowledge needed to navigate the complexities of higher education marketing.

Complex Target Audiences

Reaching prospective students can be challenging. Higher education enrollment marketing often involves targeting specific personas, such as veterans, stay-at-home moms returning to the workforce, future entrepreneurs, career changers, and professionals seeking career advancement. Crafting messages that resonate with these diverse groups is a specialized skill that local agencies might lack.

Lead Generation Expertise

Successful higher education enrollment campaigns hinge on effective lead generation. Local agencies might lack the mastery of lead generation channels necessary to attract and nurture qualified leads for your programs.

Measurement and ROI Optimization

To ensure the best return on investment, you need robust measurement platforms and the ability to track results accurately. Some agencies might not have the capability to provide data-driven insights, which are vital for optimizing your marketing efforts.

The Cost of Experimentation

Higher education institutions can’t afford to gamble with their marketing budgets. The stakes are high, and you need a partner who can deliver results consistently. A local agency may not offer the level of certainty that higher education marketing demands.

Meet Your Higher Education Enrollment Goals

In higher education marketing, it’s not about locality; it’s about specialization. To navigate the unique challenges of higher education enrollment marketing and achieve your goals, seek a higher education marketing agency with industry expertise, lead generation proficiency, measurement capabilities, and a proven track record of success.

Don’t let a misguided choice jeopardize your institution’s future. Contact GPRS today to leverage our expertise for your institution!



121 N. Main St., Suite 109
Souderton, PA 18964



For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

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