GPRS Higher Education Marketing Agency


GPRS Higher Education Marketing Agency

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Insights from the Higher Ed Experts

BY Anthony Campisi | October 27th, 2022

Why employment data matters in your marketing

Why employment data matters in your marketingIn a recent survey conducted by GMAC, it was reported that 86 percent of 2022 U.S. business school students were employed immediately after graduation, which is up from 80 percent the previous year. This rising employment rate for graduates is promising for higher education as a whole, even as we enter a recession because it showcases the sustained value of the skillsets a business degree offers.

In addition to employment data, it was also reported that for students seeking a career change or promotion as part of their degree plan, a majority (57 percent) achieved this goal post graduation. So what does this mean for business and graduate program marketing? In addition to a closer focus on career data, schools can also highlight their career coaching and placement services, student testimonials, and corporate partnerships.

Here are a few ways your program can amplify its messaging surrounding employment and career data to help you stand out from the competition.

Showcasing promotion and career advancement

Whether prospects are looking to move up the corporate ladder, or they’re looking to switch industries all together, they may see an MBA as the key that can open the door to their next career move. Finding a way to position your program as a trusted partner along the journey to a rewarding promotion or management role is critical. You can showcase the value of your program through the lens of career growth by sharing alumni testimonials, including promotion data, and reinforcing how a broadened perspective can help students speak the language of business.

Career Services 

Allowing your students the opportunities to explore career options while in school and ultimately set goals that are the right fit for them requires coaching and guidance. If your school offers career services, now is the time to highlight the process so it can help prospects understand how you’ll help them compete in the business world and forge their unique path.

Consider pulling together data for the past 2-3 years that showcase the industries, firms, and titles of students hired from your school. You can include metrics such as internships, job offers post-graduation, salary, firms, locations, and job types. This gives a well-rounded view of the results of your program as it relates to the end goal – a job that will provide a solid return on investment and pay dividends for the future.

In addition, try highlighting other key aspects of your career services including corporate partners, leadership development, and even employer and alumni profiles to highlight success stories.

If you need help determining how well your marketing plan covers the career and employment aspects of your program, GPRS can help. We have worked with over 120 schools and have insights into digital marketing strategies and how to leverage your school’s unique selling points to enhance communications with prospects. Contact us today to start the conversation.


Insights from the Higher Ed Experts

BY Anthony Campisi | October 18th, 2022

How well is your website equipped for helping your school meet enrollment goals? 

Meet enrollment goalsYour website is your number one vehicle of communication with prospective students. It’s the first place they land when starting their research and it’s the last stop on their journey toward creating and submitting an application. Although there are many other touchpoints throughout the admissions process — personal conversations, campus tours, events, etc. — your website is the key to communicating your brand and helping you meet enrollment goals. As a result, it’s important to treat your site as a critical team member and make sure it has all of the resources it needs to accomplish the task at hand — landing your next seated class.

Within your website, the active enrollment pages that contribute to your prospects’ decision making-processes need to be top performers. Here we will examine the ways that you can evaluate and optimize them (at least on a monthly basis) so they can help you achieve your goals.


The true test of how well a page is performing is related to user engagement. The longer a prospect stays on your page, the better because this means they are engaging with the content. In addition, you’ll want to track how many (and which) links they click on and their scroll rate if your analytics allow it. Some platforms even give you the ability to apply a heat map to a page so you can see which areas, sections, and menus are the most used.

Another test of engagement is bounce rate which is defined as the percentage of people that visit your page without taking an action or entering your site and then immediately leave. Often this is measured on the site’s main entry points like the home page or admissions page, however, you can also track your pages that are intended to spur action. If you see a high bounce rate, for example, on your application page, it could signal that people need more information from the previous page before making that decision.


Traffic to your site can be deceiving. In addition to ensuring that your reporting dashboards are set up to capture accurate information, you always want to evaluate the data you receive in the context of your marketing campaigns, your spending, your recent optimizations, and market trends.

Daily, you’ll want to capture page views so that you can view your trend line over weeks and months and also capture any spikes that may be related to campaigns. Be sure that you’re examining your total page views, unique visitors, and new visitors. You’ll also want to review the data on how people came to your site – organically (through search-optimized content), or through paid media, email campaigns, digital marketing, referrals, or direct links.


Just like you might tidy up your house before inviting your friends over for a dinner party, the same applies to your website. Although this may seem obvious, it’s not always a step that schools take before launching a large campaign or creating an email flow that links to your site. It’s a good practice to review your site’s functionality reports at least monthly to ensure there aren’t major 404 errors or problems with load time that could be easily fixed by cleaning up backlinks or reducing photo sizes.

If you need help determining how well your website is optimized to help you meet enrollment goals, or need assistance with SEO, GPRS can help. We have worked with over 60 colleges and universities and have insights into site functionality and how to leverage your site’s data and analytics to ensure peak performance. Contact us today to start the conversation.



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For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

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