BY Anthony Campisi | April 27th, 2023

What does diversity look like within your funnel?

It’s never been more important to construct a plan for attracting a diverse student body. In addition to creating more access and social mobility for students of varying backgrounds, a diverse class prepares your students for success in their chosen career fields.

Defining diversity

As you are determining what is the right mix of students within your upcoming class, it’s important to define what diversity means to your school. The word diverse is defined by Merriam-Webster as “showing a great deal of variety.” Not only does this apply to social and ethnic backgrounds, but it can also be extended to gender, age, work experience, educational background or even future career goals.

Targeting diverse audiences

Once you have defined what diversity means to your school and what mix of students you’re seeking, it will be easier to target your marketing campaigns. Creating personas that fit your ideal student can aid you in selecting what media to use and crafting the right messaging that will resonate with your audiences.

Your funnel

If you find that your funnel isn’t fitting the profile of the student body you are seeking, it may be time to narrow your focus. Typically, a well-strategized and wide-reaching campaign can get you the leads you need to seat your class. However, layering on a hyper-targeted campaign can improve your ability to attract your ideal student and create your intended diversity.

If you’re looking to build a well-rounded class at your school, GPRS can help. We specialize in building personas, developing audience segmentation, and creating customized messaging. Contact us today to start the conversation.

BY Anthony Campisi | April 17th, 2023

Constructing a landing page for conversion

Regardless of how impactful the messaging within your digital marketing campaign is, if your leads don’t have an optimized and user-friendly place to land, you risk losing them. If it’s the first time they are engaging with you, you’ve done the hardest job which is to grab their attention. But the next step is to make sure that experience is consistent when they click on your link so that you can secure their interest and action. Here we cover why it’s important to invest the time it takes to build a solid landing page and ways to optimize it for success.

Why invest in a landing page?

While you have spent a lot of time building and optimizing your school’s website and it may be seen as the primary source of information for your prospects, it’s not always the right place for them to land after they’ve seen one of your ads. Custom landing pages can offer you and future students a simple solution to the specific information they seek and create a gateway to the information-gathering stage. Not only is it helpful to your prospects, but a landing page that routes to your CRM can quickly build your funnel and help you track the ROI of your marketing campaigns. Read more about how to optimize your prospects’ experience with a customized landing page.

How to construct a robust landing page

When you’re creating your landing page, think about it from your prospective student’s perspective. What are the 2-3 key takeaways you want them to know about your program? And what is the action you want them to take? These critical questions can help you in making your information hierarchy user-friendly and your call to action clear and simple. In addition, make sure that you are not overwhelming them – keep it short and sweet and allow them to request information without filing in too many fields (a good balance is a maximum of 3-4). Read more about tactics to ensure a smooth user experience on your landing page.

If you’re looking for an agency that is well-versed in digital campaign planning, set-up, tracking, and real-time optimizations, GPRS is your partner. We can help you create a strategy to collect data and track leads so you can fill your funnel with qualified inquiries. Get in touch to start the conversation.