GPRS Higher Education Marketing Agency


GPRS Higher Education Marketing Agency

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Insights from the Higher Ed Experts

BY Anthony Campisi | February 28th, 2023

Don’t be intimidated by data

Don’t be intimidated by dataData can be one of your most powerful allies in developing strategies and tracking tactical effectiveness. But many marketers are often intimidated by the concept of making decisions using numbers, statistics, and large amounts of quantitative information. Here are some simple ways to start using data analytics to inform your strategic planning and make needed shifts along the way. Starting small and expanding as you gain confidence with your data can have far-reaching effects.

Analyze what you already have

Using small, digestible pieces of data (from your own analytics) can make a huge difference in optimizing your communications and developing plans for new and ongoing marketing campaigns. Here are some areas where powerful data may be accessible and waiting to be uncovered:

  • Website: Digging into the analytics of your website may not be as complicated as you think. Try looking at top-performing pages, time on page, bounce rate, and error links. From there, you can analyze where people are landing and how long they’re engaging so you can determine what areas to expand, enhance or remove.
  • Email campaigns: You can often pull simple reports on open rates and engagement throughout email campaigns. Notice that activity is tapering off mid- to late-funnel? Try shortening your campaign length, or updating your subject lines.
  • Digital advertising: Whether you are using a vetted agency to place and track media or you are managing your advertising in-house, it’s important to know how your campaigns are performing so that you can optimize them and move the budget around if needed.

Make small moves

The great thing about data is that numbers don’t lie. When you can identify trends, engagement, clicks, and viewership, the data is often actionable as long as you know how to read it. When you first start utilizing data to make decisions, it can be overwhelming. Start small and build as you gain confidence with measurable results. In any scientific experiment, if you change to many variables, the results can lose their validity. So make sure you’re intentional about what you’re changing and how often.

Construct an actionable dashboard

Not only will metrics help you optimize your campaign throughout the year, but they can also help you determine which tactics worked and tie your spending back to ROI so you can justify your budget. Here are some areas to include when constructing an actionable dashboard:

  • Digital advertising to track cost-per-click, cost-per-lead and cost-per-seated student
  • Application activity based on seasonality
  • Email engagement
  • Website interaction including landing pages and form fills

When you have this data, you can pivot your plan in real-time to increase or decrease your spending in certain areas and ramp up or pull back based on interactions. You don’t have to be intimidated by capturing the information you need and using it to make decisions. If you need an experienced firm that is skilled in tracking ROI and building dashboards, contact us today to start the conversation.


Insights from the Higher Ed Experts

BY Anthony Campisi | February 17th, 2023

How does an Enrollment Growth Diagnostic™ work?

How does an Enrollment Growth Diagnostic work?At any given time there are common challenges that many business schools may face. While these are not necessarily new in higher education, when your school is facing them for the first time or is continuing to struggle with low enrollment, shrinking market share, lead generation issues or alignment between marketing and admissions, it can be a challenge to determine where to focus resources. There may be a time when your school needs an outside, objective evaluation and help to navigate meeting your enrollment goals in a continuously shifting market.

If you’re looking to identify areas of opportunity for growing enrollment, how to better align your marketing and admissions functions, and if your marketing tactics are sustainable, it may be time for an Enrollment Growth Diagnostic from GPRS.

What is an Enrollment Growth Diagnostic?

As a response to shifting needs we’ve observed in the market over the past 20 years, GPRS developed a unique offering that goes beyond the traditional evaluation schools may receive from a consultant or agency. Using a vetted discovery process we created drawing from our deep expertise in higher ed marketing and admissions, GPRS offers an Enrollment Growth Diagnostic (EGD) that is designed to “diagnose” the cause of your school’s specific challenges. The process includes in-depth interviews with key stakeholders and a working session to prioritize goals and ideal outcomes. The result is a deep report citing observations and recommendations to improve processes, funnel management, cross-departmental relationships, and ultimately, enrollment.

With an EGD, your school will receive a comprehensive report and then have the choice on how to proceed. You may want to explore a specific area further, implement the recommendations with the school’s internal teams or work with GPRS to customize a path forward.

As a true partner, GPRS aims to work with your school in the way that best suits you. We find out who the key stakeholders are, where the issues lie, and how we can best support the information-gathering effort and offer solutions that will make an impact.

How does the evaluation process work?

To get started with any partner school, the GPRS team goes straight to work, interviewing key stakeholders, reviewing each program, the admissions process, marketing, goals, audience and competitive positioning. Based on the market, competition, and challenges we identify, GPRS will deliver a report that may include findings on:

  • Blind spots in the admissions processes
  • Website functionality
  • Marketing lead generation
  • Funnel management
  • Opportunities for synergy between departments

Following the report, GPRS will deliver a recommended roadmap including solutions to address common challenges we identified throughout the diagnostic process. Past schools we’ve worked with have been able to take these findings and implement actions to launch re-engagement campaigns, improve lead tracking, develop personas, and increase top-of-funnel engagement.

Interested in an Enrollment Growth Diagnostic from GPRS?

Partner with a firm that is truly invested in your school’s success. We’ll integrate with your team, help you identify your opportunities, and collaborate on solutions to increase your enrollment. Contact us today to start the conversation.




121 N. Main St., Suite 109
Souderton, PA 18964



For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

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