GPRS Higher Education Marketing Agency


GPRS Higher Education Marketing Agency

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Insights from the Higher Ed Experts

BY Anthony Campisi | June 11th, 2019

Pattern matching: The 10 most important marketing and recruiting insights derived from working across 120 graduate business programs

The 10 Most Important Marketing and Recruiting InsightsEighteen years and more than 120 different graduate business programs.

Do we have your attention?

Our first-hand experiences have unearthed a treasure of insights. And, here’s a unique opportunity for you to take a peek inside. Join Graduate Program Recruitment Solutions (GPRS) President of University Partnerships, Anthony Campisi, at the 2019 GMAC Annual Conference as he gives you a rare look at how to enable your graduate programs to thrive, even during challenging times.

From June 19-21 in Denver, CO, hundreds of industry professionals will converge to share ideas, trends and best practices at the Graduate Management Admissions Council’s 2019 Annual Conference. Complete your stay in the mile-high city with Anthony on Friday, June 21st, from 8:30am – 9:45am, as he presents insights developed working with top graduate programs.

Session Title:

Pattern Matching: The 10 Most Important Marketing and Recruiting Insights Derived from Working across 120 Graduate Business Programs

Session Description:

In this session you will have the unique opportunity to explore the top 10 marketing and recruiting trends that have led to enrollment success across more than 120 different graduate business programs, including MBA, EMBA, Working Professionals, Specialty Masters and Online programs.

Patterns that have emerged time and time again, leading to increased program inquiries, diversification in applicant pool and higher matriculation yield rates.

You will learn:

• What type of content encourages more women to apply to graduate programs
• How many form fields is the sweet spot for an information request form
• You may be closer to an enrollment with your older leads than you are with your newer ones
• To tone down your “calls to action”
• The truth about which geographies online programs are most successful in
• Who your biggest competitor is – spoiler alert – it’s none of the schools you think!

Expect to leave this session with insights that will exponentially increase your market penetration.



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For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, and analytics.

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