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GPRS Higher Education Marketing Agency

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Insights from the Higher Ed Experts

BY Anthony Campisi | November 25th, 2025

From High Inquiries to High-Quality Leads: Smarter Recruitment with AI

From High Inquiries to High-Quality Leads: Smarter Recruitment with AIA spike in inquiries is great news — but it can quickly become overwhelming. Admissions teams often face the challenge of sorting through high volumes of leads to identify the most qualified candidates.

The key isn’t just generating inquiries — it’s efficiently converting the right ones. Tools like ReadyRecruit™ are helping institutions do this smarter, combining AI-driven engagement, real-time insights, and lead qualification.

Challenges of High Inquiry Volume

When inquiries surge, staff can quickly feel buried in spreadsheets, emails, and follow-ups. Without a structured approach, quality leads can slip through the cracks.

Determining which prospects are truly a fit often relies on manual review. This process can be subjective, time-consuming, and inconsistent.

Meanwhile, every hour of delayed engagement reduces the likelihood of a prospect converting — especially for students exploring multiple institutions.

How AI Can Help

ReadyRecruit can quickly assess prospects based on behavioral data, interests, and engagement signals. This helps staff focus on the leads most likely to convert.

Instead of one-size-fits-all emails, AI-powered tools adapt messaging in real time — via text, email, chat, or voice — keeping prospects engaged and moving through the funnel.

Instant analytics provide insights on which leads are highly engaged, which need nurturing, and which are ready for direct follow-up. The result? Every inquiry counts.

How GPRS Can Help

At GPRS, we help institutions turn high inquiry volume into qualified, engaged prospects by integrating AI-driven tools like ReadyRecruit directly into your recruitment workflow.

With automation, personalization, and real-time insights, your team can focus on building relationships while AI handles the heavy lifting — from lead qualification to smarter multi-channel engagement.

Ready to strengthen your recruitment pipeline? Contact GPRS to get started.

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Insights from the Higher Ed Experts

BY Anthony Campisi | November 19th, 2025

Beyond Drip Campaigns: Smarter Student Engagement

Beyond Drip Campaigns: Smarter Student EngagementTraditional drip campaigns have long been used in student recruitment — sending pre-written emails on a fixed schedule to nurture leads. But today’s prospective students expect more: personalized engagement, timely conversations, and interactions across multiple channels.

Tools like ReadyRecruit™ are blazing a new path forward, combining AI-driven personalization with real-time, multi-channel outreach to create smarter, more responsive engagement.

Why Traditional Drip Campaigns Have Limits

Generic Messaging
Drip campaigns often send the same sequence to everyone in a segment. Timing, tone, and content are predetermined, regardless of what a prospect is doing or interested in.

Single-Channel Focus
Most campaigns rely on email alone. While email can keep leads “warm,” it doesn’t reach prospective students on the channels they also use — such as text, chat, or voice.

Fixed Schedule
Even when a student interacts immediately, drip campaigns can’t adapt. Questions may go unanswered, and engagement can stall before a staff member follows up.

How AI-Powered Engagement Can Help

Personalized Messaging
AI tools like ReadyRecruit adapt messaging, timing, and channels based on each prospect’s behavior and profile, helping students get the right information at the right time.

Multi-Channel Interaction
Beyond email, it engages prospects via text, chat, and voice, meeting them wherever they are most responsive.

Responsive Conversations
Instead of waiting for a set schedule, AI-driven engagement responds in real time — answering questions, providing information, and escalating to human staff when needed.

Guiding Outcomes
The focus shifts from simply keeping leads warm to actively helping them navigate their options and explore programs that best fit them.

How GPRS Can Help

At GPRS, we help institutions explore AI-powered engagement strategies that go beyond static drip campaigns. To address challenges like sorting high inquiry volumes and keeping leads engaged, we developed ReadyRecruit — combining behavioral insights, multi-channel outreach, and intelligent automation. This allows schools to create more responsive, personalized connections with prospective students — at every stage of the journey.

Ready to see how GPRS can help your team engage smarter and convert more leads? Contact us today to explore your options.

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Souderton, PA 18964

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ABOUT GPRS

For over two decades, GPRS has been a trusted higher education marketing agency, offering custom solutions to institutions of all sizes and degree types. Admissions directors, marketing directors, deans, and presidents rely on GPRS to provide a depth of services, including strategy, lead generation, digital marketing, nurture communications, recruiting, analytics, and innovative technology solutions.

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