Insights from the Higher Ed Experts

BY Anthony Campisi | August 14th, 2025

How Technology Is Reshaping Student Recruitment — Faster, Smarter, and More Transparent

Higher education has entered a new era of enrollment. Today’s prospective students expect immediate, personalized communication and seamless digital experiences. At the same time, admissions teams face growing pressure to do more with fewer resources — all while proving the ROI of their marketing efforts.

The institutions that are thriving in this climate aren’t relying on guesswork. They’re investing in technology that transforms the way they recruit, communicate, and convert.

AI That Works Like an Extension of Your Team

One of the most dramatic shifts in student recruitment is the rise of AI-powered platforms that can engage prospects 24/7. ReadyRecruit.ai is one of the most advanced in the space — a digital recruitment associate that connects with prospective students across text, email, chat, and phone.

Built specifically for higher ed, ReadyRecruit™ isn’t just a chatbot. It’s a strategic partner that:

Responds immediately when a student inquires
Schedules appointments with admissions staff at the right moment
Reactivates dormant leads with personalized follow-up
Communicates in over 50 languages
Frees up your team to focus on high-value conversations

The result? Faster engagement, better conversion rates, and a smarter use of staff time.

Real-Time Insight That Replaces the Spreadsheet

Technology can’t just automate — it has to inform. That’s where GP Insights™ comes in. Our proprietary platform delivers unmatched transparency into your digital marketing and lead generation efforts, giving enrollment leaders a full picture of what’s working, what’s not, and where to optimize.

Accessible via a personalized dashboard, GP Insights tracks:

Campaign costs and lead acquisition metrics (CPM, CTR, CPL)
Media and creative performance
Lead volume and source breakdown
Interaction trends across campaigns

Forget juggling spreadsheets or relying on lagging reports. With GP Insights, your team can adjust in real time, align spend with performance, and turn data into action — no calculator required.

Recruitment at the Speed of Expectation

The days of batch emails and delayed responses are behind us. Today’s students move fast — and expect institutions to keep up.

By integrating automation, AI, and real-time analytics, platforms like ReadyRecruit.ai and GP Insights empower institutions to:

Meet prospects where they are, on their timeline
Personalize outreach without adding headcount
Back every decision with clear data

It’s not just about saving time. It’s about creating a recruitment experience that’s modern, responsive, and measurable.

Want to see how these tools work together?

Explore how ReadyRecruit and GP Insights can elevate your enrollment strategy — and help your team focus on what they do best: building relationships that change lives. Contact GPRS today.

Insights from the Higher Ed Experts

BY Anthony Campisi | July 29th, 2025

Always On. Always Engaged: How ReadyRecruit.AI Is Transforming Enrollment

In a world where student expectations are 24/7, your recruitment strategy can’t clock out at 5 p.m. That’s where ReadyRecruit steps in — your AI-powered recruitment associate that never takes a break. Developed by GPRS, ReadyRecruit isn’t just another chatbot — it’s a fully autonomous digital teammate that helps institutions meet today’s demand for intelligent, immediate, and personal engagement.

Why ReadyRecruit? Because Every Prospect Deserves a Real-Time Response

When a prospective student reaches out — whether it’s midnight or midday — ReadyRecruit is there. Its AI Agents deliver real-time, personalized communication across email, text, phone, and chat. That means no lag in response time, no missed opportunities, and no warm lead turning cold.

Immediate Engagement
24/7 Multi Channel Support
Personalized, Thoughtful Follow-Up

Whether it’s a first inquiry or a reactivated lead from two years ago, every student gets the attention they deserve — when they need it most.

Engineered for Enrollment Teams

What sets ReadyRecruit apart is its Agentic AI framework, which enables each digital agent to think, plan, and act toward your specific enrollment goals.

Smart Automation That Works for You:

Reactivates Stalled Leads with tailored messages
Schedules Appointments at the perfect moment in a prospect’s journey
Communicates in 50+ Languages to reach a global, diverse student audience
Scales Effortlessly to handle campaigns and spikes in inquiry volume
Integrates Seamlessly with Slate, Salesforce, HubSpot, and more

These aren’t plug-and-play bots. They’re trained by enrollment experts and fully customizable to reflect your institution’s tone, programs, and priorities.

More Than Just Efficiency — It’s Empowerment

With ReadyRecruit handling routine communications and initial qualification, your admissions staff can focus on what they do best: building relationships with your best-fit students.

Frees Up Staff Time
Boosts Morale
Drives Better Outcomes, Faster

And with a real-time dashboard, your team has complete oversight and control — monitoring conversations, tracking performance, and making adjustments on the fly.

Built by Enrollment Strategists. Powered by Advanced AI.

At its core, ReadyRecruit is powered by GPRS and built on a foundation of deep enrollment expertise. It understands the nuances of student decision-making — and it’s designed to guide every prospect toward your desired outcomes, whether that’s inquiry, application, or enrollment.

This is intelligent engagement that works for you, with you, and around the clock.

Ready to See ReadyRecruit in Action?

Let ReadyRecruit be your Always On partner in driving enrollment success.

Schedule a demo to explore how ReadyRecruit can help you convert more prospects — with less effort.

Insights from the Higher Ed Experts

BY Anthony Campisi | June 17th, 2025

Reimagining the Classroom: How AI is Transforming Teaching and Learning

Higher education is no stranger to innovation, but the rise of artificial intelligence (AI) is accelerating change at a pace few could have imagined. From personalized learning experiences to AI-powered tutoring, the classroom is evolving — and so is the role of the educator.

Teaching with AI, Not Replacing It

Contrary to some fears, AI isn’t here to replace faculty. It’s augmenting their ability to teach more effectively. Tools like AI teaching assistants can answer routine student questions, freeing up faculty time for deeper instruction and mentoring. Natural language tools like ChatGPT are also helping students refine ideas, explore content more deeply, and receive immediate feedback.

Personalization at Scale

AI excels at pattern recognition, and when applied thoughtfully, it enables personalized learning paths. Adaptive platforms can now identify a student’s strengths and gaps in real time, offering customized content, assessments, and pacing. For institutions, this means improving outcomes while addressing equity and access.

The New Digital Literacy

As AI becomes more integrated into education, understanding how to use it responsibly is becoming a key skill — for both students and faculty. Institutions are revisiting academic integrity policies and offering training on ethical AI use, ensuring learners are prepared for a workforce where AI is ubiquitous.

Challenges and Opportunities Ahead

Integrating AI is not without challenges. Bias in AI models, data privacy, and equitable access to tools are all real concerns. But for forward-looking institutions, these challenges are opportunities — to lead, to innovate, and to reimagine the student experience.

At GPRS, we help institutions make sense of the shifting higher ed landscape. AI in the classroom is just the beginning—how you lead through it makes all the difference.

Insights from the Higher Ed Experts

BY Anthony Campisi | June 27th, 2024

Harnessing AI to Maximize Content Strategy

Standing out in the wildly competitive enrollment marketing sphere requires embracing innovative strategies. One of the most efficient – but sometimes intimidating – cutting-edge tools you can use to attract and retain prospective students through personalized content strategy is artificial intelligence (AI). Harnessing AI to maximize content strategy can be an invaluable asset.

AI tools can analyze astounding amounts of data, identify patterns, optimize online visibility, streamline repetitive tasks, and improve your institution’s brand reputation. If used ethically and creatively, these new technologies can help you craft compelling content, stretch your budget, and reshape your enrollment strategies.

Harnessing AI to Maximize Content Strategy can help your team:

Personalize the Admissions Journey

Personalization plays a crucial role in building trust and engagement during the prospective student journey and increases their likelihood of enrollment. Using AI tools to analyze prospective students’ buying behaviors, preferences, interests, and demographics can help you tailor individual communication strategies, build personalized content experiences, highlight relevant programs and student outcomes, and help guide them through the admissions process from inquiry to enrollment. AI tools can help your team with everything from delivering highly personalized emails and direct mail to building more interactive virtual campus tours tailored to specific student interests. AI-powered content strategy ensures each prospective student’s interaction leaves a lasting impression.

Streamline Content Production

As in-house staff and budgets shrink, the volume of personalized marketing content required to meet and exceed enrollment goals can seem entirely overwhelming. One of the best ways to streamline content production workloads is by using AI to automate repetitive tasks like content ideation and distribution. Many automated content management tools can keep your tasks on track across the team, schedule your content, and track its performance, which can help you analyze your strategy for future efficiency. When these tools take on automated tasks, it allows your team to focus its time and resources on strategic initiatives. When used under strict human oversight, AI can even generate on-brand web copy, social media posts, ads, and promotional materials without sacrificing quality.

Optimize Content for Search Engines

One of the most important parts of any successful enrollment strategy is making sure prospective students find your institution and relevant program information at the top of their internet search results. AI tools offer invaluable assistance in optimizing your materials for search engines through keyword-rich content. It can also analyze search trends and map user behaviors that can help you write content that rises to the top of the search ranks through organic traffic. Automation tools can help you seamlessly integrate search engine optimization best practices into your workflows and ensure your prospective students find what they need to stay engaged. Plus, better search traffic automatically improves the brand reputation of your institution or program.

While AI can drastically enhance efficiency, increase personalization, and decrease your team’s workloads, maintaining human oversight throughout the content creation process is paramount. AI algorithms are only as effective as the data they’re trained on, and the authenticity and sincerity of enrollment marketing content are crucial to your institution’s reputation. Using AI tools, combined with the human touch from your team’s experts, can support a content strategy that resonates with prospective students on a deeper, more personal level, while helping you achieve and exceed your enrollment goals.

As you’re looking for ways to streamline your workflow and maximize your content strategy, GPRS can help you identify the tools and strategies to harness AI to maximize content strategy and stand out in the crowd.