BY Anthony Campisi | April 30th, 2025

Beyond the Acceptance Letter: How Yield Marketing Builds Connection and Converts Admits into Enrollments

In the competitive landscape of higher education, getting a student to apply and even accept an offer is only part of the journey. The real challenge lies in yielding that student—nurturing their interest and securing their commitment to enroll. This critical phase is where Yield Marketing comes into play.

What Is Yield Marketing in Higher Education?

Yield marketing refers to the targeted strategies institutions use to convert admitted students into enrolled students. While traditional marketing often focuses on awareness and lead generation, yield marketing zeroes in on persuasion, connection, and reinforcement after the acceptance letter has been sent.

It’s not just about making the case why a student should choose your institution — it’s about making them feel that they belong.

Why Yield Marketing Matters More Than Ever

With increasing competition, the rise of test-optional admissions, and more students applying to multiple schools, enrollment is far from guaranteed — even for your most qualified admits. Add to that the cost and effort of acquiring each applicant, and the importance of yield becomes clear.

This is especially true in graduate and professional programs, where students are balancing career decisions, family life, and a financial investment. Yield communications must be deeply intentional and tailored.

The Emotional and Rational Drivers of Enrollment

Effective yield marketing recognizes that admitted students are now in the decision-making phase. They’ve narrowed down their choices. They’re comparing aid packages, asking friends, visiting Reddit threads, and re-reading emails. Here’s where your brand promise needs to shine—not with broad strokes, but with clarity and personalization.
Emotional drivers include:

• A sense of belonging or community
• Confidence in support systems (academic, financial, career)
• Personal recognition from staff or faculty

Rational drivers include:

• Clarity on outcomes (career advancement, ROI, networking)
• Competitive financial aid
• Program flexibility and structure

Tactics That Work: Turning Acceptance Into Enrollment

1. Segmented, Personalized Communications Send tailored messages based on major, geography, career goals, or application motivations. Use their first name, reference their interests, and show them a path forward.
2. Student and Alumni Spotlights Share stories from current students or recent graduates who “chose you” and are thriving. Use video and authentic voice.
3. Yield Events and 1:1 Touchpoints Virtual or in-person meet-and-greets, coffee chats with faculty, or personalized Zoom calls with advisors can make a huge impact—especially for professional students balancing multiple commitments.
4. Smart Automation with a Human Feel Use drip campaigns that reinforce community, celebrate next steps, and offer clear guidance—without sounding robotic.
5. Reinforce Outcomes and Value Use data and storytelling to re-emphasize the value of the degree. Career support, alumni networks, and leadership development are all part of the ROI students need to see.
6. Be Ready with Objection Handling Whether it’s financial aid, housing, or fit, make sure your admissions team is prepared to answer the tough questions—and has the flexibility to act when necessary.

Closing the Loop

Yield marketing isn’t about pushing students across the finish line—it’s about walking with them to it. It’s the difference between being one of many accepted schools and becoming their school.

For institutions focused on transforming lives, yield marketing is where that transformation begins—with trust, connection, and clarity.

Let GPRS help you turn admitted students into enthusiastic enrollees by making every message matter.

BY Anthony Campisi | March 26th, 2025

Proven Strategies to Attract and Retain Non-Traditional Students in Higher Education

As the landscape of higher education continues to evolve, non-traditional students—including adult learners, career-changers, and part-time students—are becoming a critical focus for institutions. These students bring diverse experiences, clear goals, and a strong desire for programs that fit their unique needs.
To attract and retain this demographic, institutions must implement strategies that prioritize flexibility, career-focused messaging, and personalized support. Below are key approaches to successfully engaging today’s non-traditional learners.

Offer Flexible Program Structures

Non-traditional students often juggle work, family, and other responsibilities alongside their studies. Providing flexible learning options can significantly impact their decision to enroll and persist.

• Online and Hybrid Programs: A combination of online and in-person learning allows students to tailor their education to their schedules.
• Asynchronous Learning: Recorded lectures and self-paced modules enable students to learn on their terms.
• Accelerated Paths: Condensed courses and stackable credentials allow students to earn valuable qualifications faster without sacrificing quality.

Craft Marketing Messages That Highlight ROI

Non-traditional students are not just seeking education—they want clear outcomes. Your marketing efforts should emphasize how your institution can help them achieve career growth and personal success.

• Focus on Career Advancement: Use testimonials and data to showcase how graduates have secured promotions, career shifts, or salary increases.
• Cost and Value Transparency: Provide a clear breakdown of tuition costs, financial aid options, and expected return on investment.
• Personalized Messaging: Implement targeted campaigns that address specific needs, such as career transitions, skill updates, or degree completion.

Address Unique Pain Points

Non-traditional students face challenges that differ from traditional undergraduates. Recognizing and addressing these challenges fosters trust and engagement.

• Support for Life Transitions: Career changers may need help translating prior experience into new opportunities. Career counseling and skill alignment workshops can bridge that gap.
• Accessible Resources: Ensure easy access to academic advising, financial aid assistance, and tutoring services to remove barriers for busy students.
• Community and Belonging: Create opportunities for non-traditional students to connect with peers through online forums, networking events, or dedicated student organizations.

GPRS: Helping Institutions Empower Non-Traditional Learners

Non-traditional students are an essential and growing segment of higher education. By offering flexibility, career-focused outcomes, and targeted support, institutions can foster lasting relationships with this motivated audience.
At GPRS, we help institutions attract and retain non-traditional students through tailored strategies. From crafting value-driven marketing campaigns to implementing flexible learning solutions, we understand what it takes to increase engagement and enrollment.

Want to boost non-traditional student enrollment? Contact GPRS today to discover how we can help your institution attract, support, and retain non-traditional learners for long-term success.

BY Anthony Campisi | March 11th, 2025

Digital Marketing Strategies That Drive Enrollment in 2025

Digital marketing is no longer just a supporting tool for higher education — it’s the driving force behind enrollment success. Students today expect more than just information; they want experiences that resonate, inspire, and guide them toward their goals. To meet these expectations, institutions must embrace innovative strategies that align with rapidly shifting digital behaviors.

Here are the top strategies shaping enrollment marketing in 2025 and how you can leverage them to attract and engage prospective students.

Short-Form Video: Capturing Attention, Building Trust

In a world where scrolling is endless and attention spans are short, short-form video has become the ultimate engagement tool. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating student engagement because they deliver content in a way that feels immediate and authentic.

• Student-Led Stories: Prospective students trust their peers. Highlight authentic, student-created content that showcases campus life, study tips, or even fun traditions.
• Quick, Value-Packed Clips: Short videos explaining how to apply, meet deadlines, or access financial aid can remove barriers and drive action.
• Interactive Moments: Use polls, challenges, or “Ask Me Anything” sessions to build a two-way connection with your audience.

Emerging Ad Formats: Think Beyond the Basics

Traditional digital ads still have value, but reaching students in 2025 means tapping into emerging platforms and ad formats that speak their language.

• Diversified Platforms: While Instagram and Facebook remain relevant, platforms like TikTok Ads, Spotify, and even Reddit offer fresh opportunities to engage new audiences.
• Interactive and Immersive Ads: Carousel ads, 360-degree experiences, and shoppable formats make your programs stand out in a crowded feed.
• Smarter Targeting: With advancements in analytics, you can zero in on high-potential prospects based on their goals, browsing behaviors, or even predicted interests.

Mobile-First Marketing: Meeting Students Where They Are

For most prospective students, their mobile device isn’t just a tool — it’s their lifeline. If your digital presence isn’t designed with mobile-first engagement in mind, you risk losing leads before they even get to know your institution.

• Speed is Everything: Ensure your website and landing pages load quickly on mobile devices. Delays can mean drop-offs.
• Simplify Navigation: A clutter-free, mobile-optimized site that offers clear pathways to essential information (like programs, tuition, and application steps) is key.
• Effective CTAs: Use bold, easy-to-click calls-to-action like “Apply Now,” “Request Info,” or “Schedule a Virtual Tour” to keep engagement high.

The Competitive Edge: GPRS and Digital Marketing

At GPRS, we understand that keeping up with digital trends can feel overwhelming — but you don’t have to do it alone. Our expertise helps institutions create meaningful, measurable connections with prospective students.

Whether you’re looking to amplify your reach on emerging platforms or optimize your current strategies, GPRS can develop a tailored plan that drives enrollment and sets your institution apart in 2025.

Digital marketing in 2025 is all about innovation, authenticity, and connection. By embracing these strategies, your institution can meet students where they are and lead them toward where they want to go. Ready to take your digital marketing to the next level? Contact GPRS today to create a strategy that works for you.

BY Anthony Campisi | February 18th, 2025

Building a Data-Driven Enrollment Strategy

In today’s competitive higher education landscape, data has become the cornerstone of successful enrollment strategies. By harnessing analytics effectively, institutions can optimize their admissions funnel, enhance student recruitment, and improve overall return on investment (ROI). Here’s how a data-driven approach can transform enrollment marketing in 2025.

Metrics That Matter Most in Enrollment

To build an effective data-driven enrollment strategy, it’s essential to focus on the metrics that provide actionable insights. These include:

• Application Conversion Rates: Measure how many inquiries convert into completed applications and, ultimately, enrollments.
• Lead Response Times: Track how quickly your team engages with prospective students after their initial inquiry.
• Yield Rates: Monitor the percentage of admitted students who choose to enroll.
• Marketing Channel Performance: Evaluate which channels (e.g., email, social media, digital ads) generate the most qualified leads.
• Student Retention Indicators: Use early data on engagement and satisfaction to predict retention rates and identify areas for improvement.

Understanding and monitoring these key metrics allows institutions to allocate resources more effectively and identify areas of opportunity.

Leveraging Predictive Analytics to Identify and Target Best-Fit Students

Predictive analytics is revolutionizing how institutions approach student recruitment. By analyzing historical and real-time data, predictive models can:

• Identify High-Potential Prospects: Pinpoint students most likely to apply and enroll based on demographics, behaviors, and interests.
• Tailor Messaging: Create personalized campaigns that resonate with specific segments of your audience.
• Optimize Recruitment Efforts: Focus your resources on prospects who align with your institution’s mission and goals.

For example, predictive analytics can help identify students who are likely to struggle with the application process, enabling admissions teams to provide targeted support and improve completion rates.

Tools and Techniques to Improve ROI on Marketing Efforts

A data-driven strategy isn’t just about collecting information—it’s about using it effectively. Key tools and techniques include:

• Customer Relationship Management (CRM) Systems: Use CRMs to track interactions, segment leads, and automate follow-ups.
• A/B Testing: Test different messages, designs, and calls to action to determine what resonates most with your audience.
• Attribution Modeling: Understand which touchpoints contribute most to conversions, ensuring your marketing spend is directed toward high-performing channels.
• Dashboards and Reporting Tools: Create real-time dashboards to monitor campaign performance and make data-informed decisions quickly.

These tools empower institutions to maximize ROI by focusing on strategies and channels that yield the best results.

How GPRS Can Help

At GPRS, we understand that building a data-driven enrollment strategy requires both expertise and the right tools. Our team offers comprehensive solutions to help institutions leverage analytics effectively, including:

• Custom Data Analysis: We provide detailed insights into your enrollment funnel, helping you identify bottlenecks and opportunities.
• Predictive Modeling Support: Our experts guide you in implementing predictive analytics to target best-fit students and improve conversion rates.
• Campaign Optimization: We help refine your marketing strategies to ensure every dollar spent delivers maximum impact.

By partnering with GPRS, your institution can unlock the full potential of data to enhance recruitment, boost yield rates, and achieve enrollment goals.

Take the first step toward a data-driven future. Contact GPRS today to learn how we can help you transform your enrollment strategy and drive meaningful results.

BY Anthony Campisi | January 14th, 2025

New Year, New Strategy: Back to Basics in 2025

A new year often brings renewed energy, fresh goals, and a clearer mindset. As we step into 2025, we’re still navigating an ever-changing landscape—marked by rapid advancements in technology, shifts in the job market, and evolving expectations in education. Flexibility, creativity, and resilience remain critical.
While much of the world continues to adapt to these changes, one constant remains: the need to educate and empower the next generation to become effective leaders. For recruitment teams, this means going back to the basics and refining strategies to meet today’s challenges head-on.

What Matters Most to Your Target Audience?

Understanding your audience is the cornerstone of any successful strategy. It’s no longer just about who your prospects are but what drives them in 2025. Here’s how to ensure your approach resonates:

• Update Your Personas: The pandemic, technological advancements, and societal changes have reshaped how students view their career paths and education. Revisit your prospect personas with current research to reflect today’s job market and student priorities.
• Explore Emerging Motivations: For many students, flexibility, hybrid learning options, and clear career ROI have become non-negotiables. Tailor your messaging to these values.
• Align with Trends: Highlight how your programs prepare students for the challenges and opportunities ahead in an increasingly complex professional landscape.

Where Is Your Target Audience?

With technology evolving at lightning speed, knowing where and how to reach your audience can feel like aiming at a moving target. Here’s how to stay on top of the trends:

• Talk to Current Students: Their insights into digital habits and online preferences are invaluable. From emerging social media platforms to preferred communication tools, they can guide your strategy.
• Leverage Data Analytics: Platforms like Google Analytics, Meta’s advertising tools, and TikTok Ads Manager offer robust insights into audience behavior.
• Invest in Reputable Advertising Channels: Fraud and misinformation are still concerns, so ensure your media buys are handled through trusted sources.

How to Communicate Effectively in a Crowded Market

In a world of constant digital noise, your message must stand out. Today’s students want clarity, trust, and inspiration. Consider these tips:

• Be Transparent and Trustworthy: Authenticity is key. Share real success stories and demonstrate how your programs align with their goals.
• Prioritize Value: Focus on how your program offers tangible benefits, from career outcomes to alumni networks.
• Inspire Action: Position your messaging around opportunity and growth, showing how education is a step toward achieving their aspirations.

Nurturing Leads with a Personal Touch

Once you’ve attracted your prospective students, it’s essential to guide them through the enrollment journey with care and consistency. Prospects today often require more personalized reassurance than ever before.

• Use Your CRM Strategically: Automate routine follow-ups but leave room for personal touches, such as direct outreach from admissions counselors.
• Offer Personalized Guidance: Tailor communication based on their specific interests and concerns, leveraging data from their interactions.
• Be a Partner in Their Journey: Prospects want to feel supported, so celebrate their progress and remind them of the transformative opportunities your programs provide.

How GPRS Can Support You

Navigating the complexities of recruitment in 2025 doesn’t have to be overwhelming. At GPRS, we offer tailored solutions to help you refine your strategy, engage your audience, and hit your enrollment goals. Our expertise includes:

• Persona Development: Updating your understanding of prospective students to align with today’s market.
• Digital Strategy: Identifying the right platforms and technologies for your campaigns.
• Lead Nurturing: Crafting strategies that balance automation with authentic connections.

With GPRS by your side, you can create an enrollment strategy that’s grounded in the “tried and true”, yet dynamic enough to thrive in a rapidly changing environment.

Ready to elevate your recruitment efforts in 2025? Contact GPRS today to build a data-driven, student-focused strategy that drives real results.

BY Anthony Campisi | September 30th, 2024

Crisis Communication: Managing Admissions During Uncertain Times

Whether facing a global pandemic, economic downturn, or institutional challenges, the ability to adapt and communicate clearly can make all the difference in maintaining a strong applicant pool. Here are some practical strategies to managing admissions during uncertain times while keeping your institution top-of-mind for prospective students.

Survey Shifting Attitudes and Perceptions

During a crisis, the motivations, constraints, and decision-making processes of prospective students can shift dramatically. Recognizing these changes is essential for developing effective enrollment strategies that resonate with applicants in challenging times.

• Put It into Practice: Conduct surveys or focus groups with your recent applicants to gain insights into their concerns. Use this information to personalize their messaging.

Communicate Transparently and Frequently

In times of uncertainty, clear and consistent communication is key. Prospective students and their families will have many questions about how your institution is handling the crisis and what it means for their education.

• Put It into Practice: Develop a crisis communication plan that includes regularly scheduled updates on your website, social media channels, and newsletters. Address common concerns proactively and provide clear information about any changes to the enrollment process, academic programs, or campus operations.

Flexibility in Admissions Processes

Crises often disrupt normal routines and may impact a prospective student’s ability to complete some application requirements. Offering flexibility in your admissions process can help reduce barriers for applicants during tough times.

• Put It into Practice: Consider waiving or modifying certain application requirements, such as standardized tests or in-person interviews. Offer virtual alternatives for campus visits and events. Extend deadlines to accommodate applicants facing unusual circumstances.

Emphasizing Value and Support

During tough times, prospective students may be more concerned about the return on investment of their education. It’s crucial to continue to communicate the value of your programs.

• Put It into Practice: Highlight success stories of alumni who have thrived despite previous catastrophic events. Showcase the career services, mental health resources, and other support systems available to students.

Financial Aid and Affordability

Economic uncertainty often accompanies crises, which can make financial considerations even more critical for prospective students and their families. Being transparent about costs and available aid can help alleviate concerns.

• Put It into Practice: Communicate additional financial aid or scholarship opportunities available in response to the crisis. Consider creating flexible payment plans for students facing financial hardships.

Adapting Program Delivery

Crises may necessitate changes in how education is delivered. Communicating your institution’s ability to adapt and provide quality education in various formats can reassure prospective students.

• Put It into Practice: If transitioning to online or hybrid learning models, highlight your institution’s capabilities in these areas. Showcase any investments in technology or faculty training that enhance the remote learning experience.

Personal Outreach and Support

During tough times, personal connections become even more valuable. Providing individualized support can make a significant difference in a prospective student’s decision-making process.

• Put It into Practice: Counselors should check in regularly with prospects. Offer one-on-one virtual counseling sessions to address individual concerns. Create online communities or forums where prospective students can connect.

By implementing these simple strategies, your admissions team can effectively manage a campus crisis and support prospects through uncertain times. Remember, how you communicate and respond during tough times can leave a lasting impression on applicants and your brand, potentially turning a crisis into an opportunity to demonstrate your institution’s values and commitment to student success.

We’re here to help you manage admissions during uncertain times. Let’s chat about how we can help make your enrollment strategy even stronger.

BY Anthony Campisi | August 15th, 2024

Adapting Enrollment Strategies for Non-Traditional Students

Non-traditional students make up a significant portion of the applicant pool. These students – often older or working professionals with family responsibilities – bring unique perspectives and challenges to the enrollment process. Here are some practical ways to adapt your enrollment strategies for non-traditional students while making your institution stay top-of-mind in a sea of options.

Understanding the Non-Traditional Student Journey

Non-traditional students typically have different motivations, constraints, and decision-making processes compared to their traditional counterparts. Recognizing these unique drivers is crucial for developing effective enrollment strategies that make them feel included and understood.

• Put It into Practice: Conduct surveys or focus groups with your most outstanding current non-traditional students to gain insights into their enrollment decision-making process and challenges. Use this information to refine your marketing materials and counselor conversations.

Flexible Program Structures

One of the most critical factors for non-traditional students is the ability to balance their education with existing work or family commitments. Offering flexible program structures can be a game-changer in attracting these applicants.

• Put It into Practice: Highlight any hybrid or online learning options, part-time tracks, evening or weekend classes, and accelerated programs. Share a variety of non-traditional success stories early in your lifecycle marketing materials and emphasize how they were able to integrate the program into their already full lives.

Personalized Support Services

Non-traditional students often require additional support to navigate the admissions process and transition back into academic life. Providing personalized guidance and letting them know they’ll be supported during the enrollment process can significantly impact their decision to choose your institution.

• Put It into Practice: Implement a dedicated admissions counselor or mentor program specifically for non-traditional applicants, offering tailored support throughout the application process and ways to connect with successful non-traditional graduates. You can also simplify your admissions process by providing clear, step-by-step guidance, offering multiple start dates, or waiving test requirements in favor of work experience.

Emphasizing ROI and Career Outcomes

For many non-traditional students, the decision to pursue graduate education is closely tied to achieving promotions in a current job or progressing toward their larger career goals. Demonstrating the tangible benefits of your programs is crucial for attracting these pragmatic learners.

• Put It into Practice: Showcase success stories of non-traditional alumni who have successfully advanced their careers or transitioned to new fields. Provide clear data on employment outcomes, salary increases, and better career opportunities. Consider establishing networking events, online forums, or mentorship programs specifically for non-traditional students.

Financial Aid and Scholarship Opportunities

When taking on grad school while raising a young family or working full-time, finances can be a significant concern for non-traditional students. Many are hesitant to take on additional debt or may not be aware of available financial aid options or payment plans.

• Put It into Practice. Display your financial aid, scholarship, or fellowship opportunities prominently on your marketing materials and website. Develop scholarship programs specifically for non-traditional students. Offer clear, easy-to-find information about financial aid options, including employer tuition reimbursement programs and flexible payment plans.

Adapting your enrollment strategies for non-traditional students not only expands your applicant pool but also enriches your program with diverse perspectives and experiences. Let’s work together to create a strategy that welcomes and supports non-traditional learners and ensures the growth and diversity of your programs.

BY Anthony Campisi | July 16th, 2024

Get Dynamic: 3 Top Tech Tools and Trends in Enrollment Marketing

As digital natives continue to make up a growing proportion of the prospective student pool, staying ahead of emerging technology tools and trends is crucial to hitting your enrollment goals and retaining students. With the right cutting-edge technology, your team can stand out in the crowd, increase excitement and engagement, and create a more dynamic and personalized enrollment process. Let’s explore some of the top tech tools and trends in enrollment marketing revolutionizing the higher education market.

Nano Influencer Content Marketing

Social media platforms like Instagram, TikTok, and LinkedIn are mainstays in enrollment marketing, but younger audiences are increasingly demanding a more transparent approach to the way student experiences are shared online. This often translates to less curated and more organic student experience-forward content. Non-professional social media users with a small but engaged following, also known as “nano” or “micro” influencers, can be a highly effective way to reach prospects who are looking for an authentic day-to-day look at classroom experiences, campus life, and program or career outcomes. New tools like HypeAuditor can help you identify nano influencers who are currently in or have graduated from your program and guide you to relatable, personal, and free content that can build trust and sustained interest with prospects.

Gamification

Gamifying your enrollment process can create unprecedented levels of engagement with prospects, encourage information retention about any program, boost your institutional brand, and make the college search process memorable and exciting. Tools like Kahoot can create interactive quizzes and challenges that help push learners through the enrollment funnel and allow them to engage with program features within a virtual environment on their own time. Marketers can also use BadgeOS to create digital rewards for completing almost any required task like tours, orientations, open houses, or webinars. Today’s technology allows almost endless ways to build game-based strategies into your enrollment process. All of them are sure to incentivize participation and capture your prospective students’ attention while elevating your admissions process above the competition.

Voice Search Optimization

As voice-activated tools like Siri, Alexa, and Google Home infiltrate our daily lives, it’s critical to adjust your web presence accordingly. Shifting your SEO strategies to accommodate more conversational voice queries can make sure your content will be easily discovered. AnswerThePublic is an invaluable tool that helps you understand prospective students’ questions about your programs. This enables you to create content aligned with specific voice search behaviors that directly addresses their needs and questions. Prospective students mostly voice search institutions on mobile devices, so it’s important to evaluate and edit any online content according to mobile-friendly best practices.

Embracing these top tech tools and trends in enrollment marketing can help build excitement through your enrollment process, help prospects engage with your program and brand, and reinforce your position in the market.

Interested in optimizing your content or creating a more dynamic and engaging enrollment experience? GPRS can help you integrate the top tech tools and trends in enrollment marketing into your strategy.

BY Anthony Campisi | May 30th, 2024

Virtual College Tours: Reimagine Student Engagement

In a post-Covid world, prospective students are no longer limited by their physical proximity to campus. Virtual college tours have become the norm, offering prospective students an opportunity to “visit” an institution and imagine themselves on campus from the comfort of their homes. Even though this modern phenomenon opens a world of opportunities for busy prospects, the demand for engaging virtual campus tours has created an increasingly tricky challenge for admissions offices to navigate.

Consider these innovative approaches to virtual events to help you create authentic, memorable, and engaging virtual experiences that ensure your institution will stay top-of-mind for your most desirable prospects.

Highlight Student Experiences and User-Generated Content

Campus virtual tours present a unique opportunity to harness the power of user-generated content (UGC) to highlight authentic student outcomes, create a memorable experience for the visitor, and help prospective students see themselves joining your program. Student and graduate testimonials, social media posts and reviews, and live Q and A sessions with admissions counselors, faculty members, and alumni provide an unfiltered glimpse into campus life, program experiences, and graduate outcomes. This candid approach adds a layer of authenticity and relatability that prospects may not find during other institution’s virtual events.

Embedding curated social media feeds into virtual tour platforms can show real-time updates and organic experiences from campus events and hands-on classroom experiences. Student-led video testimonials and live streaming Q and A sessions allow prospective students to hear directly from outstanding students and alumnae about their academic journeys and success stories while encouraging engagement and participation from both parties. Programs can even host photo or video challenges to encourage students to share their experiences with a specific audience. Leveraging these types of UGC fosters a sense of community, cultivates an authentic and immersive online event experience for prospects, and highlights the diversity and spirit of your institution.

Embrace Virtual Reality Experiences

Virtual reality (VR) experiences have emerged as a powerful tool in creating an immersive virtual event experience. Through VR headsets and interactive online platforms, prospects can visit classrooms, labs, and campus landmarks on their own time and according to their unique interests. VR experiences can also be tailored to the specific interests of individual prospects while allowing them to visualize themselves as a part of the community.

VR also provides increased accessibility to those who may be unable to visit campus because of physical limitations or socioeconomic barriers. By leveraging VR technology, institutions can ensure that everyone, despite their background or circumstances, has access to an immersive college virtual tour.

Stand Out with 360-Degree Virtual College Tours

Virtual tours and events of all kinds have become commonplace. For your institution to stand out in the crowd, the experience must move beyond simple static images or pre-recorded videos. Utilizing 360-degree virtual campus tours allows you to incorporate interactive elements like clickable hotspots, videos, virtual guides, live chatbots, and “raise your hand” features that foster a sense of curiosity, increase engagement, and allow prospects to build their own visit experience. Immersing visitors in a VR experience that simulates realistic scenarios like being in a classroom or working in a lab creates a memorable experience and showcases campus facilities.

Embracing UGC, VR, and 360 virtual college tours prioritizes a wide variety of prospect experiences and allows them to engage with your brand on a deeper, more authentic level. By harnessing the power of technology, institutions can forge meaningful connections with prospects, share student stories that encompass the campus experience, and get closer to reaching their enrollment goals.

BY Anthony Campisi | May 16th, 2024

Enrollment Marketing Personalization: Tailoring Experiences for Success

Having real, candid conversations with prospective students keeps them engaged and puts your program top-of-mind. With an increasingly online enrollment experience, thousands of candidates, and only so many hours in the day for personal conversations with your staff, it is almost impossible to foster individual relationships with prospects that yield the desired results for both parties. That’s why a range of enrollment marketing personalization techniques should become the next tried-and-true tool in your marketing strategy toolbelt.

As digital natives, your prospective students almost always know when any “personalized” email or postcard is mass-produced with only a few “Dear First Name” touchpoints. When it comes to truly tailoring both your digital and print channels to meet individual student needs, interests, and goals in a way that fosters a feeling of belonging and inclusivity, you must employ a more strategic, tech-powered approach.

Leverage surveys and data analytics

To tailor your messaging to the personal preferences of your audience, you must understand their buying behaviors, where they “shop” for other programs, and what your competition provides that you might not. Investing in market surveys and data analytics tools can help you create more personalized content that nurtures meaningful relationships throughout the buying journey.

Invest in technology

Using CRM (Customer Relationship Management) systems and automation platforms intentionally and strategically can help you streamline your enrollment marketing personalization efforts, deliver targeted communications efficiently, engage your prospects more consistently, and save your budget in the long run.

Segment your audience

Identifying key segments within your prospect pool and tailoring your content to their specific needs and interests can help you reach your enrollment goals consistently and efficiently. Segmenting your prospects into stages of the enrollment cycle – whether they haven’t yet applied or have been accepted and have selected your program as a top choice – can help you create impactful lifecycle and content marketing materials that hit home and drive them to the next stage of their buying journey. The more you can divide your pool into specific segments, the more you can create personalized messaging that truly engages people and produces results.

Create a responsive web experience

Prospects visit your website for a wide variety of reasons, from exploring academic offerings to career development support to financial aid inquiries. Ensuring you have a user-friendly, inclusive, and responsive website that reduces frustration maximizes engagement, increases the likelihood that they’ll revisit your site, and helps them navigate the complexities of admissions and financial aid. Using tools like PURLs, AI, and chatbots to field prospect questions and connect them directly to your staff builds trust, differentiates your level of customer service from your competition, and supports your prospects throughout their enrollment journey.

Tech-powered personalization throughout your communications, content, and online or in-person services captures the attention of prospective students far more effectively than generic messaging and demonstrates your commitment to the diverse needs of your prospect pool. Whether it’s through tailored emails, virtual campus tours, or direct mail, personalized interactions build trust with your candidates, simplify their decision-making process, and help you achieve higher conversion and enrollment yields.

Let us help you with enrollment marketing personalization

Ready to talk about the personalization tools that can help you reach your goals in 2024 and beyond? Contact GPRS today so we can discuss your individual needs and walk you through a plan.